With surging momentum throughout the authorized hashish panorama, it has develop into a strategic crucial for each hashish and mainstream entrepreneurs, retailers, manufacturers, buyers and policymakers to totally perceive the hashish client and their behaviors.

To present a greater understanding of the burgeoning hashish panorama, we have now recognized ten distinct client archetypes based mostly on hashish client attitudes in our newest report. Introducing a brand new benchmark of client intelligence at a crucial interval within the trade’s progress, this report gives in-depth analyses of consumption and buying habits, layered over social and demographic knowledge, to tell and educate retailers, manufacturers, buyers and policymakers.

Some Key Report Findings:

  • Key insights for behavioral focusing on: Wellness, rest and stress reduction are cited as major causes for grownup consumption.
  • Importance of product diversification: Consumption strategies differ broadly with 60% ingesting edibles over joints (49%), pipes (34%) and vaporizers (34%).
  • Capitalizing on demographic perception: The most profitable hashish shoppers teams are between the ages of 21 and 35, twice as doubtless to make use of each flower and non-flower varieties (e.g., edibles or vapes).
  • Opportunity for buyer loyalty applications: Only 54% of brick-and-mortar and supply service buyers purchase from the identical enterprise.

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