TORONTO–()–Heritage Cannabis Holdings Corp. (CSE:CANN) (OTCQX:HERTF) (“Heritage” or the “Company”), in the present day introduced that it has expanded its relationship with Merida Capital Holdings (“Merida”) to leverage Merida’s strategic portfolio of firms within the sector and quickly advance the Company’s U.S. product distribution technique.

Upon closing of the Premium 5 acquisition in January 2021, Merida, the most important non-insider investor in Premium 5 grew to become a strategic shareholder in Heritage. The settlement will see the 2 firms partnering to strategically broaden Heritage’s product distribution within the U.S. This relationship will see the Company introducing its manufacturers and merchandise into choose states the place medical and/or leisure hashish is authorized, or quickly anticipated to be, focusing initially in Michigan, Missouri, West Virginia, and California.

“Entering the U.S. cannabis market with a clear path and strong partner is a pivotal and transformational moment for Heritage,” acknowledged David Schwede, President of Heritage. “The work done over the past three months with integrating Premium 5, increasing working capital and removing restrictive lending covenants has laid the foundation for today’s announcement. We are excited to reveal more of our vision to create shareholder value through this accretive expansion. Further, our growing relationship with Merida underscores the strength of the business and will accelerate our state by state expansion and access to nine purposefully selected U.S. markets, including the initial four we’re targeting immediately. This is the start of a number of strategic pursuits planned to drive higher profitability and leverage our growing brand portfolio.”

Merida Partner Max Gerard commented: “Merida is excited to strengthen our relationship with Heritage and introduce Heritage’s extraction expertise and Premium 5’s brand capabilities to our portfolio of 50+ companies. We specifically believe this relationship will create incredible synergies for our limited license operators, which will immediately open shelf space to Premium 5’s products in large markets like Michigan and Missouri.”

About Heritage Cannabis Holdings Corp.

Heritage is a cannabinoid firm centered on the manufacturing and sale of medical and leisure hemp-based and cannabis-based services. In Canada, Heritage operates via its subsidiaries Voyage Cannabis Corp. and CannaCure Corp., each regulated beneath the Cannabis Act Regulations. Working beneath these subsidiaries and the Purefarma, Pura Vida, Premium 5, RAD, and feelgood. manufacturers, Heritage focuses on extraction and the creation of by-product merchandise for leisure shoppers, in addition to the formulation of hashish primarily based medical options. In the U.S., Heritage operates beneath Opticann Inc., a Colorado primarily based oral and topical cannabinoid firm with the rights to solely promote CBD and CBG merchandise made with the patented VESIsorb® drug supply system for optimized absorption and stability. As the mum or dad firm, Heritage is targeted on offering the sources for its subsidiaries to advance their services or products to compete each domestically and internationally.

About Merida Capital Holdings

Merida Capital Holdings (“MCH”) is a non-public fairness agency focusing on elementary progress drivers underpinning the fast improvement of the hashish business. MCH manages about US$450mm in belongings throughout over 50 portfolio firms, together with firms that maintain licenses to function cultivation, processing, and retail amenities in a number of restricted license states.

MCH’s funding emphasis focuses on cultivation applied sciences, services related to the evolution of hashish as an agricultural product, a pure plant-based medication, a constituent in pharmaceutical formulations, and a leisure client product. MCH seeks to spend money on firms which have efficiently transitioned from start-up to revenue-generating progress firms. MCH works to additional speed up confirmed working fashions and supercharge the expansion of their business pipeline. By figuring out important suppliers with sturdy administration groups, MCH can anticipate the place enterprise-level or giant industrial suppliers in associated non-cannabis fields will look to discover progress of their core companies via acquisition or funding.

ON BEHALF OF THE BOARD OF DIRECTORS OF HERITAGE CANNABIS HOLDINGS CORP.

“Clint Sharples”

Clint Sharples

CEO

The Canadian Securities Exchange doesn’t settle for accountability for the adequacy or accuracy of this launch.

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