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This is Part 5 of Cannabiz Media’s 5-part Guide to SEO for Cannabis Businesses and Cannabis-Related Businesses. Follow the hyperlinks to learn Part 1 – Introduction, Part 2 – On-Site SEO, Part 3 – On-Page SEO, and Part 4 – Off-Site SEO.

So far within the Guide to SEO for Cannabis Businesses and Cannabis-Related Businesses, you’ve realized about issues you are able to do to enhance your web site’s search engine rankings based mostly on Google’s 200 search ranking factors. Now, it’s time to concentrate on SEO errors that it’s best to keep away from so that you don’t negate your whole onerous work.

SEO issues can occur in your website, on particular pages, and off-site. Let’s take a better take a look at a few of the issues it’s best to at all times keep away from so Google doesn’t penalize your website or ban it from showing in search outcomes solely.

SEO Mistakes to Avoid Based on Google’s 200 Ranking Factors

Google’s algorithm and its human high quality raters are frequently evaluating web sites and net pages to flag content material it deems to be spam and guarantee nobody is gaming the system.

In effort to at all times ship the perfect outcomes to each search question, Google has a zero tolerance coverage in opposition to various blackhat SEO techniques that intention to get round its system of catching spammy SEO techniques and penalizing websites that use them.

Following are 20 of the SEO errors it’s best to keep away from to keep on Google’s good aspect so your website and pages have an opportunity to seem in search outcomes.

  1. Don’t publish low high quality content material.
  2. Don’t publish duplicate content material or meta info that has already been revealed in your website or one other website.
  3. Don’t permit HTML errors, damaged hyperlinks, gradual web page load pace, and different technical components to decrease the standard of your website.
  4. Don’t hyperlink to spammy websites or get backlinks from them.
  5. Don’t use sneaky redirects.
  6. Don’t key phrase stuff or cover key phrases on pages, and don’t excessively spotlight your key phrases in daring, italics, and so forth.
  7. Don’t use distracting advertisements like pop-ups and full-page interstitials, notably in the event that they’re onerous to shut.
  8. Don’t use doorway pages.
  9. Don’t publish spun content or gibberish content material.
  10. Don’t show a number of advertisements however little content material above the fold.
  11. Don’t stuff key phrases into meta tags, meta descriptions, or H1 tags.
  12. Don’t permit the variety of hyperlinks or varieties of hyperlinks coming to your website to look unnatural.
  13. Don’t get quite a lot of low high quality hyperlinks to your website, notably if the variety of low high quality hyperlinks is the next share than prime quality hyperlinks.
  14. Don’t get a excessive share of hyperlinks from websites that aren’t associated to yours.
  15. Don’t get quite a lot of hyperlinks from low-quality listing websites, boards, or weblog feedback.
  16. Don’t get an unnatural variety of backlinks from websites with the identical IP handle.
  17. Don’t get a sudden spike in backlinks.
  18. Don’t use YMYL (your cash or your life) phrases.
  19. Don’t take part in extreme hyperlink exchanges that Google might flag as a hyperlink scheme.
  20. Don’t embrace an extreme variety of outbound hyperlinks on a web page that obscure or detract from the primary content material.

While the above SEO errors are important to keep away from being penalized, there are various extra errors it’s best to keep away from so as to enhance your search rankings. In easiest phrases, keep away from doing something that’s the reverse of Google’s 200 rating elements.

Top SEO Priorities for Cannabis Businesses and Cannabis-Related Businesses

Once Google penalizes your website (whether or not or not you’re responsible), it’s very troublesome – if not unimaginable – to get again on Google’s good aspect. Once your website is penalized, your hashish enterprise or cannabis-related enterprise may lose all search site visitors. You don’t need that to occur, so at all times keep away from the SEO errors listed above.

Following are 10 questions to ask your self as you’re employed to keep away from making detrimental SEO errors. If you possibly can reply sure to these questions, then you need to be secure.

  1. Does your website have a pure hyperlink profile?
  2. Have you prevented publishing duplicate content material wherever in your website or in your meta info?
  3. Is your website freed from distracting pop-ups or different advertisements that cover the primary content material?
  4. Is your important content material seen above the fold with few advertisements detracting from it?
  5. Is your website well-coded with no damaged hyperlinks or HTML errors?
  6. Is the content material in your website well-written, helpful, and prime quality?
  7. Have you prevented overstuffing key phrases into pages or meta info?
  8. Have you prevented utilizing YMYL phrases?
  9. Do your whole hyperlinks ship guests to the URL they initially requested?
  10. Have you prevented utilizing too many outbound hyperlinks on a single web page?

Most Google penalties had been put in place to weed out unhealthy content material and guarantee searchers get the perfect outcomes. Review Google’s Quality Guidelines to be sure to don’t make any penalty-generating errors.

Key Takeaways for Cannabis Brand Websites

It’s essential to perceive that avoiding SEO errors at the moment isn’t sufficient. Google updates its algorithm on a regular basis, so to keep out of bother, you want to sustain with probably the most present SEO finest practices.

Just one mistake may get your website penalized and banned from Google search outcomes solely. For hashish companies and ancillary companies that may’t promote utilizing Google AdWords, Facebook Ads, and different standard digital promoting networks, search site visitors is essential to generate model consciousness, leads, and gross sales.

Bottom-line, don’t strive to get round Google. You want to play in Google’s sandbox and observe its guidelines if you would like individuals to have the option to discover your web site in Google search outcomes.

That means you shouldn’t look for a fast rise in rankings, as a result of huge jumps sometimes contain shady practices. Instead, spend money on SEO as a long-term technique that when coupled with a powerful content material advertising plan, can ship vital outcomes.

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