consumer poll carried out by vertically built-in hashish and hemp firm Glass House Group, previous to the vacations discovered {that a} vital variety of clients deliberate on giving the reward of hashish. With greater than 630 respondents citing flower, edibles, and pre-rolls as prime decisions for his or her vacation items, outcomes instructed that hashish gifting was amongst Christmas 2020’s hottest client tendencies. This pointed to the mainstreaming of hashish and it seems the polls had been true.

According to information from Akerna (NASDAQ: KERN) the Christmas vacation interval (12/18-12/24) generated $427 million. Typically, the Friday earlier than Christmas is the largest gross sales day of the vacations, however this 12 months Christmas was on a Friday. So it was the Wednesday earlier than Christmas that bought probably the most vital bump in gross sales with a 76% enhance in every day gross sales. With $87.Three million pouring in, the Wednesday earlier than Christmas turned the third-largest gross sales day of the 12 months. It was solely crushed by Green Wednesday which turned in $87.Four million.

However, neither day may prime New Year’s Eve which topped the charts at $89.Four million in gross sales, simply surpassing Green Wednesday and changing into the largest hashish gross sales day of the 12 months.

“We were pleasantly surprised to see New Year’s Eve outperform Christmas,” stated James Ahrendt, Business Intelligence, Akerna. “Overall, the last two weeks of the year ended up being some of the most profitable weeks for retail cannabis in 2020.”

Glass House’s survey discovered {that a} majority of ballot respondents (64.2%) deliberate to cut back alcohol consumption with hashish through the holidays, with 67.4% predicting that they’d substitute alcohol with hashish to a better extent than they did in 2019. That would clarify the leap for New Year’s Eve.

RELATED: Cannabis Subscription Boxes Grow By 550%

The heightened concentrate on well being and wellness issues prompted by the pandemic can also be a contributing issue, not simply by way of makes an attempt to cut back alcohol consumption however to handle vacation stress (53.4% of respondents) and relieve ache (50.3%).  The primary purpose for hashish consumption given was to get a greater evening’s sleep, adopted by “general wellness” with “just for fun” coming in third.

RELATED: Green Wednesday Cannabis Sales Blow Away Black Friday

Glass House Group Co-Founder, Chairman, and CEO Kyle Kazan believed that this ballot mirrored a paradigm shift in direction of hashish as a mainstream selection for shoppers. He stated, “As we make our way into 2021, we will look forward to rolling out new products from Glass House Farms, bringing our customers new retail experiences and continuing to provide new insights into the fastest-growing consumer movement our country has seen in nearly a century.”

Photo by Ivan-balvan/Getty Images

Additional Insights From Akerna (12/18-12/31)

Average Basket Size

  • Adult-use – $72
  • Medical – $124

Sales by Product Category

  • Flower – 46%
  • Cartridge/Pens – 32%
  • Concentrates – 13%
  • Infused Edibles – 7.5%
  • Other – 1.5%

Sales by Gender

  • Male – 62%
  • Female – 38%

Sales by Age

  • Under 30 – 28%
  • 30-40 –30%
  • 40-50 – 20%
  • 50-60 –12%
  • Over 60 – 10%


  • There had been 48% greater gross sales per retailer on Christmas in 2020 in comparison with 2019, and 52% greater gross sales per retailer on New Year’s Eve 2020 in comparison with 2019
  • Consumers purchased over 2X as many edibles on NYE 2020 compared to 2019.

This article originally appeared on Green Market Report and has been reposted with permission.

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