The retailer marks the start of Maine’s largest marijuana firm’s conversion from medical to leisure gross sales.

The state’s largest medical marijuana firm, Wellness Connection of Maine, will open its first leisure retailer Monday.

Changing its South Portland clientele from card-carrying medical sufferers to anybody over the age of 21 marks the start of Wellness’s transition from Maine’s many years-previous medical marijuana market to its weeks-previous leisure one. Wellness Connection plans to slowly convert its three different medical dispensaries in Portland, Gardiner and Brewer to adult-use shops, too.

And it additionally plans to shed its title. It will start rebranding as HighNorth, buying and selling in a reputation that conjures up the picture of a sick affected person for one which calls to thoughts the traditional, earthy and delightful nature of Maine’s signature model. The new web site contains a constellation of related stars that create the define of a moose over a picture of Acadia National Park’s Jordan Pond.

“From the first rays of sunlight to its pristine waters, the state of Maine is known for its fresh, quality cannabis,” HighNorth says.

When the South Portland retailer converts to grownup use Monday, it would turn into the town’s third leisure cannabis vendor. The different two are Theory Wellness at 198 Maine Mall Road, Suite 100, and SeaWeed Co. at 185 Running Hill Road. A fourth, Maine Cannabis Exchange, has been totally licensed in the Knightville neighborhood however has but to open its doorways. [Read More @ Portland Press Herald]

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