Daniel Abrahami is the cofounder and CEO of Headquarters (HQ), a newly formed strategic advisory studio which launched a revolutionary strategy and suite of providers to assist hashish entrepreneurs enter, construct, scale, and unlock accelerated progress in California’s multibillion-dollar market. HQ additionally unveiled its “HQ California Launchpad,” a new, proprietary six-month progress program, which culminates in a 30- to 60-day in-store pilot program, to take companies and rising manufacturers from thought to products-on-the-shelf in six-months. 

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AUTHOR: Heather Allman


Creating Cannabis Companies with Daniel Abrahami, CEO of HQ California Launchpad  


Daniel Abrahami is the cofounder and CEO of Headquarters (HQ), a newly formed strategic advisory studio which launched a revolutionary strategy and suite of providers to assist hashish entrepreneurs enter, construct, scale, and unlock accelerated progress in California’s multibillion-dollar market. HQ additionally unveiled its “HQ California Launchpad,” a new, proprietary six-month progress program, which culminates in a 30- to 60-day in-store pilot program, to take companies and rising manufacturers from thought to products-on-the-shelf in six-months. 

Additionally, Daniel is Managing Partner of AGM Ventures and has been advising firms and investing in hashish operations since 2014. With a ardour for the intersection of hashish and commerce, his mission is to unlock innovation within the business.

Daniel led enterprise growth for ABC Gems, a world emerald mining, slicing and distribution firm. He additionally co-founded Pravo, the primary decentralized high-end jewellery manufacturing operation in Los Angeles, and helped launch quite a few direct-to-consumer style and attire firms.

Why? What’s the attraction? Where’s all of it headed? Why make investments time, effort, and cash within the present market, particularly within the embattled state of California? Let’s speak to an professional.

On October 26, 2020, I talked with Daniel Abrahami concerning the course of of serving to new hashish manufacturers enter the market in in the present day’s U.S. enterprise local weather, about sustaining credibility, and far more. 

Daniel Abrahami (heart)


Why? What’s the attraction? Where’s all of it headed? Why make investments time, effort, and cash within the present market, particularly within the embattled state of California? Let’s speak to an professional. 

On October 26, 2020, I talked with Daniel Abrahami concerning the course of of serving to new hashish manufacturers enter the market in in the present day’s U.S. enterprise local weather, sustaining credibility, and extra. 


Cannabis Law Report: I do know you’ve been quoted as saying “Being first is not always best.” Do you personally have a life motto, mantra, or favourite quote that you simply like to make use of to maintain your self going.


Daniel Abrahami: I’m not one to stay by, by others quotes or mottos. But one thing that I’ve consistently discovered myself falling into is that I simply need to work with individuals I get together with, and that has form of been extra of, like a final two 12 months factor that I’ve been form of dwelling by, that if I don’t click on with the individual or the thought or the enterprise or no matter it could be that I’m encountering… if it doesn’t match my values, it’s not definitely worth the headache of pursuing so I simply need to work with good individuals, which might, I suppose, be my mantra in the previous couple of years. 


CLR: And I feel that’s a good strategy to put it, as a result of it’s tough whenever you don’t have a group round you that you simply really feel you all get alongside and may share and study and develop from one another.


DA: Exactly. You know, I feel coming from the hashish that you simply’re coming from, beforehand the diamond business —the place my household has lengthy been concerned in— after which being concerned in hashish for six years, you understand, that is undoubtedly a enterprise of deciphering who’s going to drag the rug from below you and who’s not going to. And so, currently, I’ve turned down a lot of alternatives simply because it’s not clear that there’s a match. And you understand, I could lose some, however in the long run, I’ll be happier. 


I feel that that’s a great way, a good strategy to strategy enterprise, particularly on this local weather, as a result of it signifies that so many issues are already unsure that once we get into enterprise, people who we’re not completely comfy with, you understand, that adjustments the entire scheme of issues. So yeah, for positive. So with that in thoughts, what precisely defined to me a little concerning the mission and the imaginative and prescient behind HQ, California Launchpad,


CLR: Please clarify HQ Launchpad to me, in your individual phrases.


DA: I’ll provide the backstory on it. Loads of a lot of what we do is derived from this, and it’s actually simply been, I’ve been unofficially concerned in hashish for six years, the place I’ve helped mates navigate the type of preauthorized market, the grey market, if you’ll. I’ve seen form of the obstacles to entry in that market. When legalization occurred. We noticed how excessive the barrier to entry turned with rules licensing, you understand, and we actually felt like, okay, California is the golden alternative for a lot of these hashish manufacturers.

It is the mecca of manufacturers generally, outdoors of hashish as effectively. But how can we fulfill the promise of the hashish business that everyone was speaking about when Canada went authorized? And, and every thing was occurring? How can we fulfill that promise, we’ve these excessive obstacles to entry the place innovation doesn’t have a clear path of entry. So, you understand, I noticed how my community was form of nonetheless in management of the market. Right? So it’s a lot of the, like, the Oh, geez, you understand, by no means been in a position to make that transition.

And, you understand, they they’re concerned in cultivation, they’re concerned within the manufacturing, and so they don’t like, change, proper, the established order is nice for them. And so, you understand, bringing a new product to them, the place it doesn’t have that reputation, you understand, the place flowers not vape and it’s not solely about enjoyment, proper.

It’s one thing that’s new requires schooling, it’s extra medicinal and wellness, you understand, these sort of merchandise have a onerous time reaching the market. And so we we really began what was occurring in Israel, for since 2016 to 2018, I spent two years simply going round in all places in Israel, assembly all these professors, assembly all the businesses that had been doing very fascinating stuff on the pharmaceutical aspect, and I stated, this must be in California.

You know, they’re 40 to 50 years of medical knowledge that they’ve been gathering. They perceive actually, on the medicinal aspect, how hashish will help. And there have been these labs and these firms that had been doing actually wonderful work on making an attempt to unravel particular indications utilizing hashish. But once I, once I would speak to them, I might say, you understand, you didn’t need to be in California, what’s the trail and so they say, we need to be in California, we don’t know tips on how to be in California.

So the launch pad actually took place constructing a bridge between, you understand, innovation in California, with a concentrate on on on Israel at first. And that’s why form of our mannequin and headquarters is like we need to unlock innovation. Because with out the muse to do this, in California, these merchandise might be coming into the market. 

CLR: Right. And I feel that that’s good. I imply, so far as your Baxter, I imply, tells me a lot about what your objective is now’s to assist these firms that don’t have that clear path from the progressive product, whether or not it’s a beverage or I do know what you’re saying so far as new supply methodology to market. And in order that’s what you guys do is take this concepts that they’ve their lab and analysis and also you convey all of it the best way to shelf is that appropriate?


DA: Yeah, yeah. So we form of name it thought to product on the shelf in six months. That’s the objective of the launch pad and it’s actually to create that proof of idea. Creating suggestions loops as rapidly as doable. Because, you understand, we went by the licensing course of in California, it took us about a 12 months and a half and a million bucks to do this, you understand, most firms won’t be able to attend a 12 months and a half and spend 1 million bucks earlier than even understanding if there’s a match for them out there. 

So, you understand, that’s the place we noticed the difficulty of the obstacles entry. And then, you understand, we are able to go into the regulation, however now these are obstacles to entry. But we, we noticed this situation the place we’re not going to succeed in the total potential that everybody’s speaking about in candidate except we even have an setting that these firms can thrive in.

And shoppers can really remember of these merchandise out there and perceive that hashish isn’t simply however it’s not simply joined. But it’s far more than that. 

CLR: Right. And, and I feel that, you understand, having that concept, that concept to product cabinets in six months, that I’m positive holds a lot of attraction for these firms who’re having these obstacles.

DA: Yes, and you understand, and particularly one of the businesses that we’re engaged with proper now, there could have a zero presence in California, they only, you understand, they want the assistance assist navigating, perceive, I imply, speak about working with individuals that you simply need to work with and belief, it’s onerous to search out, you understand, a provide chain, you could depend on people you could depend on in business, when you’re model new coming in, you understand, there’s a lot of tales that we hear consistently of firms, there’s getting a rug pulled out from below them, you understand, provide chain breaking down, and the model by no means coming again into market with it. 

And so, you understand, it’s actually about creating an setting to do this. And, you understand, we take a look at this in each business, you understand, know-how, now, you had the increase of know-how within the 90s, many of the crash, however what occurred was, these firms, they actually arrange the muse for what 2008 and 2010, when the, you understand, when all these sorts of firms got here into the market, he set the muse for them, they created the setting, lighting, the fiber optic cables, all of that, to ensure that them to thrive 10 years later.

So we need to do the identical in hashish proper now. And that permits these firms to get into market, navigate the market, after which, you understand, rising from there and exit of California. And that leads a little bit into my subsequent query, which you probably did reply considerably there.


CLR:  But speaking about that delicate stability that it’s important to preserve between being people-centric and profit-centric, as a result of that appears like that’s a lot of the navigation that you simply most likely you most likely do internally, I might think about is, is balancing, as you stated that there are these merchandise that would actually assist individuals and to get them to market to the place that firm can then change into considerably worthwhile. That’s a tough stability. How do how do you guys go about reconciling the 2? Because I do know they’re not mutually unique by any means.

DA: Yeah, I imply, I would say, you understand, the primary, when when the primary thought of headquarters took place, you most likely spent about a 12 months discovering the those who we need to be concerned in headquarter. And so you understand, we undoubtedly took that folks first strategy, proper, we needed to have internally, our group, our companions, to actually purchase into the imaginative and prescient to have a shared imaginative and prescient for what hashish appears to be like like. But it’s all about balancing. The different aspect of it’s the place we’ve to be a enterprise, proper, it’s important to become profitable to proceed. 

And you understand, I’m a capitalist, by all means. And so I feel that’s form of the motivation there. And for manufacturers, I imply, you understand, for them to get into the market, what we would like, the place we form of preach is okay, you could have the fitting group to do that, you understand, we need to praise your group and assist assist that.

But it’s actually at first, it’s it, it’s about staying as lean as doable. Because going by the method and dealing by provide chains and all that may be pricey and it shrinks your margins. But the entire level is to grasp the place you belong out there and survive these waves which are higher consistently coming into the market.

Provide the up and downs the place it’s pondering long run, not quick time period the place I feel majority of the errors occurring proper now in hashish have been quick time period pondering. And we’ve seen it time and time once more, inside Canada with all these firms out there. 


CLR: Yes, as a result of whenever you take a look at firms like MedMen —the those who have the capital, however don’t fairly know what to do with it— aren’t fairly, you understand, you’re not reaching the individuals half, you’re simply reaching such as you’re not making the earnings both. So I perceive I imply, and the best way you reply that was was excellent as a result of it’s important to be a capitalistic enterprise, you’re a enterprise. But that doesn’t imply that it’s important to take the individual and the individuals you’re making an attempt to get the product to out of the image.

DA: Completely. And relating to serving to, serving to these manufacturers to market and creating their model message and creating the model itself, we begin with the buyer. I imply, all of it revolves across the shopper, understanding them on a deeper degree, and being genuine about it. And you understand, as a result of when you are available in as many of the model paths and lots of of these firms have, the place it’s completely ignoring, not solely your those who be just right for you, however the shoppers themselves, you understand, it’s a recipe for catastrophe. 


CLR: And I feel, you understand, that might be a little bit of, you understand, form of lead into your tackle the 2020. Cannabis, 12 months so far. I do know, it’s form of been a little rocky, to say the least. But the, you understand, the present panorama, we’ve obtained this election, we’ve obtained new states which have legalized, you understand, what, what are your your ideas on? Not simply the California panorama, however simply our present nationwide panorama? generally?

DA: Yeah, I imply, the opposite evening, we thought we’re beginning to see the dominoes fall. So, you understand, I might have by no means thought I might be Mississippi don’t medical not less than proper. That’s the primary stage. And I feel it’s going to proceed and I feel what we’re going to see from now and going ahead, is states take issues into their very own palms. 

I actually don’t consider we’re gonna have any sort of federal legalization anytime quickly. decriminalization could have states creating their very own rules and regulation.


CLR: So I used to be speaking extra concerning the enterprise local weather this 12 months and it’s been clearly a little bit off and I do know that a lot of the enterprise impression, I imply, for your enterprise and simply beginning what has the enterprise impression been to this point?

DA: Things developed. So for headquarters, we undoubtedly did make a pivot. So on the finish of 2019, our focus was form of extra worldwide, proper? We had been we, we developed a partnership with ICANN, the blokes who throw on cannon tech in Israel, they’d an incubator, we had been , you understand, figuring out which firms had fascinating merchandise that we are able to lower, you understand, commercialize and produce into market in California.

Then, you understand, come February, we’re making ready every thing, marches coming round for the following can assault, it was deliberate to be their largest one but. And COVID principally hit. So we, a lot of the businesses that we had been engaged with, are at a pause, as a result of they didn’t need to spend the cash, they everybody need to form of work out what’s occurring subsequent.

You know, we don’t have our grand launch at at can assault. So we’re , okay, we develop this method, proper, this this fashion of bringing merchandise to market in six months. What can we do subsequent, and the very first thing we do is definitely look inward. at California. And the US, what we noticed was, there may be a lot of fascinating stuff occurring within the US.

And we needed to form of adapt to make that occur. And now what we’ve obtained is, we’re actually seeking to bridge what’s occurring up north, in Southern California, as a result of NorCal and SoCal, it appears to be like, there may be a border, as a result of a lot of what’s occurring in our city doesn’t actually make its means down south and vice versa.

It’s nonetheless, we nonetheless don’t fairly perceive why I imply, what we do know is form of the 8020 rule, like, we’ve all of the manufacturing occurring up north, proper, after which you could have down south is a huge consumption space. But up north, undoubtedly extra conventional focus in phrases of flour and people different merchandise. But there may be a lot occurring on the innovation aspect. And, you understand, even innovation on on the cultivation aspect is occurring up north.

And so, you understand, we’re making an attempt to actually take a look at how can we have interaction ourselves with Northern California firms and assist convey them down south and assist them out, in addition to different operators in different states, you understand, that wish to form of change into msos and, and need to get their toes moist first in California?

I imply, all of them perceive the nuances and the complications of coming into a new authorized market. And as a result of each state has totally different rules, and it’s undoubtedly there’s no, there’s no actual synergy, and, you understand, operational, virtually a totally different group. piecemeal collectively, that’s for positive. So we began these locations, and we’d, that’s the place we primarily centered on now, not too long ago, that’s been our huge pivot.

But, you understand, in phrases of the enterprise local weather in 2020, I imply, even COVID, the very first thing I assumed to myself was, clearly deliveries gonna blow up. I feel shopper habits goes to vary the place they’re gonna purchase, they’re gonna are available in much less ceaselessly, and so they’re gonna purchase bigger bowl, and we’ve seen that occur. So you understand, we’ve seen manufacturers form of shift to extra, you understand, quarter ounces, or extra bundle offers with different merchandise.

We’re, we’re seeing worth manufacturers actually exploding. We’ve seen a lot of, you understand, extra premium manufacturers now create their, their sister firms which are pending adjustments. So we’ve seen that occur. But I nonetheless assume that there’s this large alternative, as a result of we’ve seen that the business hasn’t taken the hit that different industries are taking, you understand, we’ve added about 100,000 jobs this 12 months, in hashish itself.

California introduced in I feel it was like 200 million in taxes. Right? And so after which they’re like 80 million in gross sales tax and it doesn’t embrace the taxes with the town, proper? That’s solely the state of California. Now you could have cities which are bringing in far more money that they wouldn’t be capable to assist pay for this program.

And then in the long run, no hashish firm obtained any bailout, or loans from the federal government on account of COVID. So, you see that sort of resilience within the business, proper, we we form of all buckled down and we could do it. We don’t want a handout and we’re in a position to make it out.


CLR: I feel that’s very true. I imply, Canvas simply shifted a lot in the direction of, you understand, the contactless transactions and cost, you understand, cashless cost options. And as you stated, the stocking up and states lifting limits on how a lot individuals may purchase. And I imply, I feel the hashish enterprise actually simply began constructing a new field, like simply stated, okay, you had been getting out of the field you gave us we’re simply going to construct a new one. Just we predict that’s higher.

DA: Yeah, I imply, you form of need to make do, proper? You like, what was loopy is that we’re essentially the most over one of essentially the most over regulated business, as a result of of what what we’re in, we’re nonetheless in a position to navigate that terrain, we nonetheless navigate with out banking, we nonetheless navigate. I imply, you had been simply taking the punch, however we’re nonetheless standing.

That’s why I’m so bullish on this business itself. I imply, you understand, and California, already hit all-time low on the authorized business. I actually assume it’s going up from there. I might agree with you on that. And I do know, I’m positive you understand extra concerning the trajectory than I than I do.

But I feel that, you understand, you’re proper. I imply, it’s principally seeing the underside, and I feel now on the backside, dropped out, there’s sufficient firms which are in, as you stated, the worth based mostly firms, the businesses which are innovating, and and the tip they elevated communication and that offer chain that you simply had been speaking about?


CLR: It’s fascinating to me that you simply introduced that up, as a result of you understand, as you Florida, of course being vertically built-in as for now, I imply, the courts haven’t determined, however for now. And so like how is it then whenever you’re speaking about being bullish on on the available on the market and the investing? Like who’re your splendid candidates?

Would you say for like the businesses which are doing it proper, that you simply assume actually have the fitting thought going ahead? What firms which are splendid candidates for the launch pad? Is that what you’re after? Not firm names, simply sorts of firms like what do you stay up for which have essentially the most added worth already? Like internally?

DA: Yeah, I imply, we, I imply, the launch pad itself, we solely work with the buyer going through manufacturers. What we do on the on our Baghdad, internally is, we’re making an attempt to solidify the provision chain as a lot as doable. I feel, what we’re making an attempt to repair a lot and discover the fitting companions for is closely centered on the distribution aspect.

And that is California particular, proper, each state has its personal downside. So it’s not like Florida, the place you could have that vertical, there may be firms which are vertically built-in. But in California, you understand, it’s figuring out the cultivator that may that may really assist your your product and develop to your commonplace is figuring out the distribution that may assist your progress and, and have entry to merchandise that may transfer your product quick sufficient to form of adapt with you and never over cost you 30% of what what you promote, and quick time period pondering money seize, after which having the fitting groups concerned and serving to facilitate all this and the fitting status.

You know, California solely has I feel 900 retail, proper? And 200 of these deliveries, the remainder are bodily. So with 700 shops, which can be you most likely can you actually need to be in most likely about 300 of these shops. So it’s nonetheless extremely relational pushed. It’s creating relationships with the consumers with the homeowners, understanding the place your manufacturers belong. So, you understand, we’ve been, every thing we’ve been doing is figuring out each step of the worth chain, how we are able to maximize the potential for these worth chains and make it possible for, you understand, nobody like we don’t get the rug pulled out from below us, nothing collapses.

So our manufacturers have the infrastructure and assist that they should develop. And the place the place we’ve been actually enthusiastic about is and everyone within the beverage house. We I’m actually, I actually centered on as a formulation pushed product. So extra wellness pushed, totally different consumption strategies. That’s the place we actually need to assist assist as a result of that’s the place there’s just like the least infrastructure to assist each firms. I feel form of the manufacturers that need to concentrate on utilizing hashish as one other ingredient of their product.


CLR: Right. It’s not isn’t the main target. It’s not the primary factor. It’s, it’s one other ingredient that enhances the the formulation

DA: Right, and you’ve got this sort of holistic strategy to it. Those are those that had been actually concerned with and that wish to make a change. And, you understand, these are the industries that I imply, that’s the merchandise that attain into different industries.

And when he begins speaking about cosmetics, whenever you begin speaking about drinks like these are those that that’s not the hashish business, that’s the beverage that’s the $four billion beauty business that’s extraordinarily excited to take a look at. 


CLR: Yes, the buyer items half of it. I I agree with that utterly. I feel that, you understand, that’s, that’s what I’m seeing is that inflow of issues, you understand, like face masks and drinks and firms, as you stated, which are very effectively established so far as the product itself. And they’re simply including this as an additional it’s form of just like the cherry on the highest.

DA: Yeah, and we’re beginning to see extra of it. I imply, you understand, we’re, we’re seeing extra firms come to market and never have like in huge letters, 20% 30% THC, proper, it’s much less about the entire of how a lot THC is in it and extra about how this impacts your physique. What is complemented with that is simply one other ingredient within the formulation that’s meant to route Pacific indications. 


CLR: And I feel you’re you might be so far as speaking concerning the the wellness. And you understand, that aspect of it. I imply, the inflow I’ve heard of known as a tsunami of that age group, the demographics of child boomers coming into the market. And they’re trying extra for the wellness. And like, as you’re saying the buyer items sort merchandise that they acknowledge, which will have the digital camera in there. Yeah.

As far as that goes, let’s say you, you could have your model, and also you’ve labored along with your model. And you might be getting them prepared to enter let’s particularly, let’s say, the California market in that six month time interval, what’s the largest problem of that half?

DA: That’s the onerous one to determine, as a result of there’s so many challenges. We stroll you thru the steps and every problem and so forth the launch pad, however step one, the primary section, is we spend a month on pure knowledge and analysis. And we name it the ideation section.

So understanding if the model has already a product that they’ve developed, and so they needed to convey a market, so we determine their shopper, and we need to determine them on a very deep degree. We don’t simply need to take the information that’s on the market that they inform about, we’re going to focus on 28 12 months previous females who make over $80,000 a 12 months and the again finish doesn’t inform us a lot.

And we want a particularly deep degree, why? And who the buyer is what speaks to them, what their what are their values, what’s their mission? And how does our mind slot in with them. Because that that’s the start line for every thing once we’re speaking about creating the model. So what we did with that’s to assist form of resolve that downside, as a result of the information is simply not on the market. 



But once more, these are the naked fundamentals. Like when you inform me, once I let you know 28 12 months previous feminine who makes $80,000 a 12 months, I can take two of these, there’ll be two utterly totally different individuals. One could be a heavy metallic, and one could be on the classical music. And these are totally different. They’ll have totally different tastes, totally different values and all that it doesn’t inform me sufficient.

What we did was one of our companions and quarters man by the identify of Corey Jones, we partnered with him to develop a beta program that primarily has to take a look at a model new social media following a new model, we’ll take a look at who their rivals could also be or manufacturers which are similar to them and different industries.

And we take a look at their social media following and we begin to take a look at their whole all of the followers what they do on-line in phrases of what they work together with and on social media, Facebook, Instagram, Twitter, all these, what they like, who they comply with what they touch upon. And we’ve a distinctive evaluation that appears at what they the remark itself, whether or not it was good or dangerous feedback that we are able to develop, like perceive whether or not they appreciated it or not.

And we’ve needed to develop a image and we’ll name it a model affinity that actually goes deep into what the buyer likes, who they have interaction with, what they learn what podcast they hearken to All of that. So we are able to actually perceive who this model is talking to, and what form of messaging they need to have, what form of language is model new be used to return in for his or her viewers, genuine degree, and never simply assuming that is what they like. And that’s step one.

The second step that we take is just not taking all that knowledge and analysis creating the model itself. And now, figuring out the important thing provide chain companions. And that’s, you understand, not a simple job, it’s turning into a lot simpler for us now that we’re placing all of the items collectively and the puzzle collectively.

It’s figuring out, okay, who’s going to be the producer for the topical, the fitting, who’s the fitting producer for this, who’s going to be the one supplying the product for this, who’s gonna be supplying the product for there, and plugging all of the items collectively and ensuring that these are dependable companions that once we do begin scaling, they will scale with us.

And so it’s figuring out these and doing that first form of run a product. And then the third section is we spend about two months, in shops, doing pilot pilot, we need to get three to 5 shops, we need to get the buyer suggestions, we need to get the customer suggestions. And we don’t need to solely perceive the place what the customer thinks.

And we don’t need to simply perceive what the buyer thinks after they take a look at the packaging, we need to perceive the place the buyer places their product at dwelling. Where is it being saved? What time? Are they utilizing it? How are they utilizing it? What What is the job to be accomplished for this product?

That permits us to now make any tweaks and even tweak so we are able to really take a product out there and scale in California after these huge bucks.

And now, whenever you scale out, have you ever run into the opposite subject of Okay, there’s solely 700 bodily retail areas, which of them are we gonna determine that we should be in, in line with who our shoppers are all the information that we collected six months in the past, the place are the sources we should be in and creating these relationships with their shops to have the product as a result of I’m not eager to pay for shelf house. And I’m not one to pay to play.

And I don’t need to do something. I feel that’s completely fallacious. And it hinders progress, and it prevents small firms which are extraordinarily progressive from coming into the shop.

So we need to discover the fitting companions for these manufacturers that may assist them develop. And that may really educate the buyer in a appropriate means. And that’s been the largest hurdle is ensuring the mind is portrayed in the fitting means, that when it’s a formulation pushed formulation of a product that’s going to be introduced, the medicine goes to be there.

And that’s been form of one of the issues I’ve now we’re specializing in is what’s that subsequent stage appear to be?

CLR: So after that section that every one of them have names just like the ideation section, then do you could have a identify for every section?



Yeah, we’ve we we’ve the primary phases, phases, ideation.

The second section was growth.

Third is pilot.

And then that fourth section is form of a broad one is scaling and easily California


CLR: Okay. And so have you ever ever thought-about with every thing you simply stated, it sounds such as you would possibly be capable to begin an HQ analytics department.

DA: You know, that’s a particularly costly line of enterprise. But for the information aspect of issues, you understand, that’s one thing that we’re partnered with nice firms like shopper insights. And we accomplice with Corey to create this social media model affinity knowledge that we’re bringing to market is slowly however certainly, we’ll be gathering far more knowledge from the pilots and every thing the place I may undoubtedly see that taking place.


CLR: BDS analytics and people firms which are doing it, it’s simply not sufficient. It’s not deep sufficient. It’s not complicated sufficient. And I feel the best way that you simply simply defined to me these phases, that’s actually the best way that a model must undergo to change into profitable in that affected person and revenue centered means we had been speaking about earlier.

DA: Definitely, undoubtedly. And you understand, with the information, I form of at all times give the instance of I do a batch of movies. But if I do a survey, which they do sort beer out of their shopper intelligence there, they ask the query. If the query says you understand, all of your wasted, you understand, socially

Of course, they know, however then I take my, my knowledge someplace and I begin to take a look at what they do on-line. And they begin following you understand, KKK issues and their Nazi boards or no matter, I’ll let you know, they’re really a racist. And we perceive that that’s the true reality. And that’s form of the entire thought, motion, you understand, we are able to let you know by your actions versus what you inform us. That’s form of the idea behind all of it. 


CLR: And that’s fascinating, as a result of I interviewed Todd Sullivan and Michael Scott, at Cannapreneur Partners not too way back. And they had been principally saying that knowledge is principally knowledge is essential sooner or later of hashish. So I might say, you agree with that saying?

DA: 100%, particularly, you understand, I’m not making an attempt to similar to, push this knowledge factor, however this model affinity that we’re making an attempt to develop, I feel it will likely be desk house, not simply in hashish, however in each business, knowledge takes you on a a lot deeper degree, they should perceive the buyer.


CLR: Right, and it appears like that’s one thing then you definately’ve cultivated along with your group to assist not simply convey within the manufacturers that you simply assume can actually, actually assist the shoppers, however you domesticate it.

DA: Yes. Kind of organically, we undoubtedly put into this to form of undergo the steps and the timeline, and the way lengthy every course of will take. But, you understand, on the companions at headquarters, we’ve all have accomplished this in and out of doors of hashish.

So we’ve taken, we form of stated, Okay, what steps do we have to take if we had been to launch our personal model? And we wrote these steps down? And we went by that whole course of? And we stated, okay, what did we miss, once we did our personal model, proper, and we put it in, after which we began evaluating, that is the place we really feel like is, is form of essentially the most environment friendly means, the quickest strategy to convey a model to market to get a proof of idea.

Because that’s the objective of the launchpad is proof of idea you could then exit and we will help you scale, you may then exit, increase the cash, you want proof of idea, or you may increase the cash and spend all the cash on simply getting a proof of idea and get it as cheaply as doable. That is the objective for us. 


CLR: That form of leads into my query I had requested about about, you understand, what you are feeling you try this makes essentially the most impression. So I might say, you understand, as a model, and and, and as a as a firm, excuse me, HQ is is is main the best way and making an attempt to convey that proof of idea that innovation on to the buyer. It appears like a lengthy course of in between. and and you understand, however I feel you’re, you’re dealing with that the fitting means. I imply, do you are feeling that that’s as a result of that’s the impression that you simply actually should be making in Cannabis proper now.

DA: After spending three years, knocking on doorways in Israel and speaking to individuals in Germany and form of seeing the place all of them discovered this business going, I see the potential this business, what I noticed occurring in California is as a result of regulation. Still, solely a third of municipalities in California enable hashish exercise.

You have extraordinarily excessive taxes, we noticed this bid entry. And you understand, once we began speaking about a $20 billion California business, hashish business, you understand, within the subsequent 5 years, that’s not going to occur if we don’t have extra merchandise out there which are differentiated improvements by that brings within the new shopper that everyone talks about, everyone desires to be shopper.

And so we have to have these merchandise, we have to have these manufacturers which are half of the established order, we have to have these manufacturers that talk with these totally different shoppers that create consciousness that hashish is far more than a smokeable product that rather more than a edible that we’ve all seen on TV and we most likely have the expertise on in faculty. It’s far more than that.

We needed to create this setting, to have manufacturers be out there and construct that consciousness and that reference to these shoppers that can really develop the market, the general hashish market as a result of proper now we’ve an $eight billion market cap5 billion of it’s a conventional, three billion is authorized. Okay, that’s, that’s form of what it’s been already for, you understand, eight billion.

So we nonetheless haven’t had this, you understand, monster wave of soccer mothers and everyone was speaking about leaping into hashish. Right. And that’s as a result of I consider the manufacturers that might communicate to them haven’t been created but. And the merchandise that talk to them are out there but. So we need to be helped create that setting that sort of enable these firms to get into the market navigate the market, to present us a probability.


CLR: Right. And I feel you stated that brilliantly, as a result of I 100% agree with that assertion is that there’s been this, quote, unquote, viewers for these merchandise that has ever actually arrived with their ticket but. And I feel it’s as a result of they’re ready for the fitting film. I simply really feel the identical means. I’m with you. I feel they’re ready for the fitting model that speaks to them and what they really want, not simply what the market presently thinks that they weren’t.

DA: That’s precisely it. You know, I’ve many conversations, and I at all times use my mother for instance. She most likely hasn’t touched something associated to hashish in faculty. And, you understand, they’re already she’s already beginning questions. And her pal group is asking query there may be that, yeah, no matter we name the candidate, interval, however they’re not taking that leap, but.

They’re simply skeptical. They’re unsure. And that’s as a result of, you understand, I actually do assume that a lot of these manufacturers haven’t been in a position to come into market that might communicate to those shoppers, that might ultimately, you understand, develop this market and attain that $20 billion potential, however we’re simply not there but. 


CLR: That speaks to the funding half, you understand, and that’s that the there are such a lot of firms on the market that aren’t prepared to do the required work. I do know, you’ve been quoted as saying that “it’s not always best to be first,” I feel one thing alongside that traces.

And I agree with that as effectively, as a result of it ties into that very same idea that generally being the very best, and the primary, you understand, the primary is just not going to be the very best since you don’t know what you’re doing proper and what you’re doing fallacious, you’re simply doing it.

DA: Yeah, I form of, I feel of it as like a man in a jungle with a machete simply chopping the pathway for everyone else. I don’t know when one thing’s gonna be within the face, or somebody’s gonna assault me or no matter it’s gonna be, you understand, in hashish, particularly, as a result of it’s like, it’s an previous business, however it’s a model new authorized business. So everybody’s nonetheless making an attempt to determine it out.

I went by it, making an attempt to, you understand, we obtained rehab licenses, we went by the method, it took us a 12 months and a half and a million {dollars}. You know, it’s not, it’s not one thing, it goes in opposition to every kind of judgment, when you take into account your self a enterprise individual, to form of justify that, and we had no concept that was gonna come. I imply, the town we went and obtained our licenses in, they had been like, We need you guys in right here. We need to work with you. We need to get you in right here. 

But then, when push got here to shove, they’re like, Whoa, whoa, whoa, wait, okay. This is hashish. You know, they assume they don’t know what they’re doing both. So we’ve to stroll them by it, present them that this is rather like every other business stroll the fireplace marshal by the method. metropolis planners by the method, we’ve to vary the tax code, as a result of they had been taxing us an excessive amount of.

We can do all these various things. And in the long run, we’re paving the best way for the others, which, in my view, is healthier, actually, particularly, you understand, what we’re seeing already. firms try this, and perceive what errors being made comply with their footsteps, and be you understand, tread flippantly. And that’s why, you understand, I get a lot of flack for it. But I do know a lot of firms like I perceive, you need to have the very best flower I perceive you need to have why spend the million greenback excessive finish greenhouse facility, whenever you don’t even know the place you’re gonna be promoting it to.

You don’t even know the place you’re gonna have product market match. You don’t know who your shopper is. Why waste that cash by not simply buy flour that meets your commonplace and attending to the market, okay, you don’t make good cash, you need to make 10% in your cash. And not less than you didn’t spend a million and a half $three million on a lovely facility that’s going to put empty. appear to be you’re doing in Canada proper now. 


CLR: Right? And I imply, the best way you simply described to me, I’m sorry, I’m gonna present my age, however I can’t assist however assume of Scooby Doo, as a result of I’m form of like, you guys have gone by and pulled off of the rubber masks for me. So I do know, the excellent news, the great manufacturers are in the long run, like those that really make it.

And I truthfully, Daniel, I’ve to commend you on the concentrate on the buyer, as a result of I imply, I simply picked up on that all through our whole dialog is you are likely to at all times come again to the buyer. And that’s very uncommon as a result of individuals speak concerning the shopper as in the event that they’re this disembodied entity. Then they understand that that is the place the worth of your model comes from: that shopper.

So you understand, they’re the one shopping for it, it’s important to pay, it doesn’t matter, proper. And I actually assume that you simply’re doing it the fitting means your course of sounds, as if you understand, you’re taking the time, the steps to stroll these firms by this the fitting means, in order that it’s not simply an thought to them anymore. And it’s not simply a lot of cash format. It’s not simply the capital, it’s the entire the entire image. And that’s your final objective.

I might say, then, what could be your finest recommendation to supply people who need to spend money on hashish, as you stated, it hasn’t actually taken as a lot of a hit, it’s been deemed important service. So there’s a lot of shoppers who are actually desirous about like, “Hey, what do I want to take the next leap and maybe invest in this for the future,” as a result of they’ve accomplished their homework as you as you talked about. What could be one piece of recommendation.

Daniel Abrahami, HQ California Launchpad


DA: Yeah, I imply, if we’re speaking, you understand, out there, once more, publicly traded firm, let’s say, you understand, I might, I might search for the businesses which have spoken, if it comes right down to focus and never making an attempt to be every thing to everyone.

It’s the identical factor with beginning a model is similar factor with beginning any enterprise a candidate, you need to concentrate on no matter vertical, you’re going to function it and be the very best at that. If which means you’re a distributor, and also you need to develop a you understand, a logistics hub and all through California, that’s the place the main target must be, you shouldn’t begin specializing in cultivation initiatives shouldn’t attempt to assume okay, I ought to make a model, I feel that has been downfall of most of these firms in hashish, is the dearth of focus. 

You know, if, if I’m beginning a firm from scratch proper now, I’m selecting one vertical. And I’m rattling good at that. And I’m going to attempt to get as a lot market share as I can and that after which begin including to no matter, including whichever vertical, I want to enhance the place my experience is, what’s the very best match, what’s the very best subsequent transfer, I’m not simply going to leap into cultivation, as a result of it’s the cool factor, as a result of I do not know tips on how to promote except you could have the group that’s simply cultivators that you simply’re in a position to convey on, finish video games cultivating. But aside from that, don’t contact it. be centered on what you’re doing and your major targets in and develop from there.

There’s no rush. That’s the largest factor is persistence and focus. I feel persistence and persistence is a advantage and it’s a advantage. Loads of these firms don’t have, sadly, as a result of it’s simply not I imply, those I feel that you simply’re proper, and so they want a mixture of persistence and focus.

It’s not likely sufficient to have one or the opposite on this market. It’s simply too it’s simply too little. It’s too little. You’re not providing sufficient. 


CLR: I’ve actually loved talking with you. I feel that you simply as I stated, I’m actually intrigued by the best way that HQ may be very centered on the entire idea of making this work, not simply bringing these firms to fruition, however it’s really serving to the system get working by having good manufacturers obtainable, and by having the very best manufacturers to focus round.

Is there something that you simply wish to go away on the minds of our viewers?

DA: You know, the one factor I would depart in California and the hashish business, in the entire is form of invent that everybody form of knew that baseball metaphor, the impact of having a particularly early, and issues are getting discovered and nothing is ideal.

But it’s one of essentially the most resilient industries that I’ve ever skilled, that I’ve ever seen.

I imply, you understand, to form of go from unlawful substance to, you understand, with a narrative that was completely in opposition to hashish. So now we’ve, you understand, 70% approval score on hashish, we’ve increasingly more states coming on-line. 

The business itself is altering. I imply, now it’s time to actually begin the place hashish belongs in our lives. And I feel it’s a web acquire for the world. And it’s its personal solely going up from right here. 


CLR: I feel so too. You did point out briefly that you simply don’t see the total federally legalization factor occurring anytime quickly. I personally am additionally considerably cautious of that as effectively, as a result of I simply am unsure that we’ve, you understand, life discovered but, not to mention hashish.

But what do you consider de-scheduling, so we are able to perform a little research like they’re doing in Israel?

DA: Yeah, and I feel that’s most likely gonna occur, proper. I feel it looks like a couple days, however it looks like offering Harris administration, I feel that they might be such a ache. So I undoubtedly see that taking place.

And I see form of much like form of like, Roe v. Wade is like placing the facility into the state and saying you give you your individual regulation and letting them deal with it. And that, you understand, the scheduling will open up a complete new wave of innovation and research will begin occurring.

I imply, that’s going to be extraordinarily thrilling to see I feel that’s the place Canada form of dropped the ball, I assumed was not specializing in analysis and in Canada, however hopefully the US will take that. And hopefully we don’t have too many particular pursuits concerned in that course of.


CLR: That is true. That is one factor on our aspect is that particular curiosity in lobbying don’t get to that that degree on a regular basis. So that’s a bonus. 

Thank you a lot on your time, Daniel. It’s been a pleasure talking with you, and thanks once more, for all you’re doing for shoppers and for firms, for manufacturers, for focus, all of it. I imply, I feel you guys are actually doing a great factor, not only for the California hashish market, however for all of us.

DA: Thank you. Appreciate it.




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