Last 12 months, prospects went into Canna Provisions stores with lists, shopping for marijuana merchandise as vacation items for family and friends.
“As the whole gift-buying season was rolling out, we definitely saw people come in with their shopping lists. ‘I’m going to get grandma a topical and I’m going to get Uncle Bill a pre-roll,’” recalled Canna Provisions CEO Meg Sanders.
Checking off vacation reward lists is a picture extra related to consumers perusing aisles at massive field stores in November and December. But as cannabis use is extra normalized, dispensaries have gotten a extra widespread cease for vacation consumers.
“It was really interesting to see this shift to a true retail experience for cannabis,” Sanders stated. “’I’m not just shopping for myself, I’m actually thinking about my sister, I’m thinking about my family.’”
Some of that vacation buying will start on “Green Wednesday,” the cannabis trade’s reply to Black Friday. On the Wednesday earlier than Thanksgiving, dispensaries mark the event with offers, reductions and curated alternatives.
Sanders stated Canna Provisions was very busy on Green Wednesday final 12 months. The dispensary is simply down the road from the Lee Premium Outlets, making it handy for consumers. Beyond gift-buying, some shoppers identical to to top off earlier than the vacations. [Read more at MassLive]