In the hinterlands of central Massachusetts, Seun Adedeji works the gang with an evangelist’s aptitude. “We’re here to get you guys medicated and elevated,” he says. At his retailer’s grand opening this month, he and his prospects—some in khakis and leaning on canes, others in psychedelic T-shirts and ripped denims—greet one another with pandemic-pleasant elbow bumps.
Adedeji is a hashish entrepreneur. In his skinny go well with, T-shirt, and wing suggestions with no socks, he seems to be the half. His store, not a lot. It’s a low-slung brick constructing that was once a gasoline station within the former mill city of Athol, inhabitants 12,000. It nonetheless may very well be mistaken for one, besides for the intense inexperienced marijuana leaf balloons hanging from the ceiling, the pre-rolled joints beneath the counter, and the rainbow of artisanal glass pipes on high.
As a 27-year-previous Nigerian immigrant with solely a highschool diploma, Adedeji needed to begin small. He’s a rarity within the $16 billion-a-yr U.S. authorized marijuana enterprise: a dispensary proprietor who’s Black.
His firm’s identify, Elev8 Cannabis, has a double that means. It’s about getting excessive, in fact, but additionally alludes to the legalization motion’s social fairness mission. Advocates name for authorities help of Black-owned hashish corporations to reverse the devastating toll of the battle on medication and mass incarceration on minority communities. At age 13, Adedeji himself was arrested for promoting pot. [Read More @ Bloomberg]