Cans of lemon seltzer spiked with the psychoactive ingredient in hashish – and branded with the well-known Pabst Blue Ribbon brand — are rolling out in California, in a brand new signal of the expansion of THC-infused drinks.

While a THC seltzer could seem to be a distinct segment product, it’s really half of a bigger sample, the place massive corporations need to be taught extra about part of the hashish market that would see explosive development within the subsequent few years.

And with dosage quantities turning into extra predictable, THC drinks are more and more being in comparison with beer.

“The response has been overwhelming,” says Mark Faicol, the model supervisor at Pabst Labs. “And right now our challenge is really producing enough product to keep up with demand from retailers.”

The new seltzer is non-alcoholic, nevertheless it comprises 5mg of THC, or tetrahydrocannabinol, together with purified water, lemon focus, sugar and different flavors. It’s now being bought in hashish dispensaries, costing $24 for a 4-pack. The seltzer can also be bought on-line, with supply attainable in Los Angeles, Sacramento, the Bay Area, and Humboldt County.

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