JACKSONVILLE, Fla. – Swisher International, Inc., a class chief within the extremely worthwhile OTP class, as we speak introduced the subsequent steps in its steady effort to fulfill the evolving wants of grownup customers worldwide. Swisher International, Inc. will change its company id to SWISHER, signifying the growth of the corporate’s imaginative and prescient, choices and deal with grownup shopper way of life. While Swisher has all the time been anchored round its loyal grownup customers, companions and workers, the corporate is working to construct a daring future centered on creativity and innovation.

“We have truly seen an evolution in the tastes of adult consumers, including the preference for lifestyle products within the tobacco category and beyond,” mentioned John Miller, President of Swisher. “We are poised to explore and innovate in new categories while also preserving the legacies and strengths of our existing product portfolios,” Miller added.

Throughout the years, strategic acquisitions, expertise enhancements and a deep dedication to its companions have all enabled Swisher to take care of its place as an trade chief. Swisher is greatest recognized for its legendary Swisher Sweets cigars and traditional tobacco manufacturers reminiscent of Optimo, Goodies, King Edward and Mail Pouch. Swisher has additionally labored to increase its choices with the acquistion of Drew Estate’s premium cigars and different manufacturers in rising classes. By bringing Hempire pure-hemp rolling papers and Rogue’s portfolio of Nicotine On Demand

merchandise into the lineup, Swisher is setting the usual for impressed enjoyment for grownup customers. This strategic method expands Swisher’s functionality to deal with shifting grownup shopper preferences whereas persevering with to deal with success within the core companies that clients have relied on for many years.

Swisher’s 5 strategic companies – Swisher Sweets Cigar Company (Large & Little/Filtered Cigars); Fat Lip Brands (Smokeless); Drew Estate (Premium Cigars); Hempire (Hemp Products); and Rogue Holdings (Modern Oral Nicotine) – present class experience, product data and a centered method underneath a renewed function for the corporate. Trade companions may have entry to the expansion methods and product improvements that drive expanded success.

With innovation and insights on the coronary heart of Swisher’s focus, the corporate is introducing a platform for commerce companions known as Success Simplified. This platform is about motion, reliability and applications that ship shared success.

“The Success Simplified platform showcases our commitment to our wholesale and retail partners,” mentioned John Haley, Senior Vice President, Swisher Sales and Marketing. “This platform will enable us to serve our trade partners in innovative and efficient ways while fulfilling our mission of being the leading source of iconic brands, products and experiences adult consumers desire more than any other,” Haley added.

The evolution of the company id and the introduction of the Success Simplified platform sign Swisher’s dedication to adapting and innovating to fulfill the wants of commerce companions and its greater than 200 million grownup customers throughout the nation. They by no means cease evolving. Neither will we. To be taught extra, please go to www.swisher.com/SuccessSimplified.

Swisher is a number one way of life model for grownup customers. Headquartered in Jacksonville, Florida, Swisher additionally has a world manufacturing presence in Santiago, Dominican Republic; Esteli, Nicaragua and Wheeling, West Virginia. Swisher’s superior buyer relationships matched with an unwavering dedication to modern considering and motion have pushed the corporate to develop and adapt to the evolving preferences of grownup customers for almost 160 years. Visit www.swisher.com to be taught extra.

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