FORT LAUDERDALE, Fla. – Durée & Company, a Fort Lauderdale and Aspen full-service public relations, advertising and marketing and particular occasions agency, is happy to announce that it has added some inexperienced to its signature pink coloration with a brand new cannabis- and hemp-focused web site! An addition to the agency’s unique web site, DureeAndCompany.com, the cannabis-specific web site, CannabisMarketingPR.com, is devoted to the agency’s continued growth into the booming hashish and hemp/CBD industries.

“Our new website allows us to further connect with existing and potential hemp and cannabis clients, and to showcase the comprehensive PR and marketing services we tailor specifically for these markets,” mentioned Durée Ross, the agency’s president and founder.


Ross acknowledged that the U.S. was on the point of a “green rush” earlier than the passing of the Farm Bill in 2018 and pursued purchasers within the hashish and hemp/CBD industries. Durée & Company’s precedent-setting efforts are paving the best way for PR illustration on this area, which is repeatedly rising. The whole U.S. CBD market is predicted to climb to a $2.1 billion market in shopper gross sales by the tip of 2020, in accordance with Hemp Business Journal; and the U.S. retail marijuana market is predicted to rise as excessive as $37 billion in gross sales by 2024, in accordance with Marijuana Business Daily.

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“Having entered the cannabis, hemp and CBD markets early on, we know the ins and outs of gaining positive publicity and providing marketing for these industries, and there is no better time than our 20th anniversary to launch our website and continue to expand our practice,” Ross mentioned.

Visitors to the web site can study extra about Durée & Company’s complete companies, together with PR and advertising and marketing, disaster prevention, digital and affiliate marketing online, and influencer relations. The web site additionally options blogs in regards to the hashish and hemp/CBD industries, bios of the agency’s crew members, colourful photographs, and far more.

The web site itself is a continuation of Durée & Company’s signature branding. Visitors will immediately discover the addition of the colour inexperienced to the agency’s signature shades of pink.

As the “green rush” continues to flood headlines, Durée & Company retains a watchful eye on native, regional and nationwide information in an effort to rapidly pivot. The crew have been working with full spectrum hemp and CBD manufacturers, processing services, commerce associations, dispensary homeowners, farmers, growers, hashish cultivators, third-party laboratories and different startups.Examples of Durée & Company’s PR and advertising and marketing experience within the hashish and hemp/CBD industries embody:

  • Proven relationships with and a data of key gamers in these industries, together with members of the media, influencers and thought leaders; insights developed from the cautious monitoring and researching of key expos and management conferences.
  • An understanding of U.S. Food and Drug Administration tips and the power to successfully share information about hashish and hemp/CBD merchandise ― a novel attribute in at this time’s market.
  • The data to assist corporations set up and talk the necessity for Certificates of Authenticity (COAs), understanding that merchandise are all the time below scrutiny.
  • The skill to navigate the hashish and hemp/CBD industries to inform the best tales that entice potential shoppers, companions, retailers and buyers.
  • A give attention to the merchandise supplied, in addition to on the enterprise and the folks.

Additionally, Ross sits on the board of administrators at The Florida Hemp Council. The agency is a member of the Cannabis Marketing Association, and of CannabisLAB, in addition to a supporter of Marijuana Moment. Ross is frequently invited to talk on panels, webinars and trade roundtables, the place she shares her experience and sensible purposes for advertising and marketing and PR success within the industries.

With a longstanding presence within the well being and wellness, hashish, life-style and enterprise industries, Durée & Company has labored with a number of the high corporations together with: Veritas Farms, SanSal Wellness, ACS Laboratory, Tanasi, GreenWay Herbal Products, One Plant, PurWell, PurSlep, Natural Life Franchise Corp., and The Florida Hemp Council.

With the launch of its new cannabis-specific web site, Durée & Company additionally added a contact of inexperienced to its signature pink, with a brand new, animated brand. For an unique have a look at a number of the purchasers that Durée & Company has served and the relationships the agency has garnered within the media, go to https://youtu.be/XNPz-ScycEM.

About Durée & Company, Inc.
Durée & Company, Inc. is an award-winning, full-service public relations, advertising and marketing and particular occasions agency based in 1999. The agency has places of work in Fort Lauderdale, Florida, and Aspen, Colorado. Durée & Company serves the company, company and nonprofit arenas for native, nationwide and worldwide purchasers. Services embody public relations, social media, advertising and marketing, digital advertising and marketing, content material growth, promoting, particular occasions, branding, radio promotions, affiliate marketing online and extra. Durée & Company purchasers embody well-known names in yachting, enterprise, actual property, hospitality, journey, hashish and hemp, wellness and CBD, artwork and tradition, style, nonprofit organizations, authorized {and professional} companies. Durée & Company is a member of PR Boutiques International™️

(PRBI), a global community of boutique PR companies. To study extra, name 954-723-9350; go to dureeandcompany.com

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