Low-priced hashish merchandise can be key to changing customers from the illicit market to the authorized market, however as soon as that’s finished they’ll be prepared to spend extra on pricier objects like vape pens and edibles, in accordance to Aurora Cannabis Inc.’s new chief business officer.

Cannabis is “unlike tobacco or alcohol because of the presence of this massive black market,” mentioned Miguel Martin, who joined Aurora with its acquisition of U.S. CBD firm Reliva LLC in May. “There are some underpinnings to make the pie bigger in a way that you traditionally wouldn’t with discount brands.”

Some Canadian pot corporations had been caught off guard final winter by avid shopper demand for low-priced flower and had to rush to develop new choices. In February, Aurora mentioned its market share in flower declined in the prior quarter “as the market shifted significantly towards value brands,” and introduced the launch of Daily Special, a less expensive product designed to “compete strongly with the gray market and help grow the overall size of the legal segment.”

– Read the whole article at BNN Bloomberg.

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