BOWLING GREEN, Ky. Enlighten, a number one hashish know-how firm, right now introduced it has change into the primary hashish firm to have information listed on AWS Data Exchange, a service from Amazon Web Services (AWS) that makes it straightforward to seek out, subscribe to, and use third-party information within the cloud. The first batch of information went dwell on AWS Data Exchange earlier this yr. Through this relationship, AWS Data Exchange will change into the first supply to entry Enlighten’s important business information. Together, the businesses will permit hundreds of thousands of AWS prospects to have direct entry to information on the fast-growing authorized hashish business.

Enlighten’s distinctive retail insights characteristic information aggregated by means of TrafficWise, the corporate’s proprietary viewers measurement machine for its TV advert community. TrafficWise was initially developed to confirm impression counts for every advert play and has accrued over 1 billion anonymized buyer visits throughout retail places all through the nation.  Following its current SmartHub launch, Enlighten now boasts one of many largest technical ecosystems within the hashish business and distinctive information units derived from this community.


“Through years of operating as a leading technology company in the cannabis space, Enlighten has amassed a vast amount of valuable intelligence and seeks out industry partners that can derive great value from our data through AI and machine learning,” stated Jeff Such, Chief Information Officer of Enlighten. “AWS Data Exchange already provides the ideal platform to transact with existing data providers in a standard, compliant and secure manner, and Enlighten is eager to offer its proprietary and collaborative data sets to new subscribers.”

Enlighten’s participation in AWS Data Exchange can profit each mainstream and hashish corporations, together with enterprise intelligence and software program suppliers aiming to boost their retail analytics suites, and finance and market analysis companies seeking to enrich massive information units within the business.

“Despite the fact that cannabis is a multibillion-dollar industry, there is still a noticeable shortage in functional retail data,” stated Jeff Such. “Demand for data will only increase as the legalization movement gains more traction and we are proud to offer proactive solutions to analytics providers and researchers who are hungry for serviceable insights.”

AWS prospects can now request entry to Enlighten hashish information units by means of AWS Marketplace. Click here to see the out there merchandise on AWS Data Exchange.

About Enlighten
Enlighten is a number one cannatech firm that focuses on retail and advertising options. Through its SMARTHUB ecosystem, Enlighten powers clever instruments to succeed in numerous shopper touchpoints. Whether it’s managing the client retail expertise or leveraging instruments to plan, execute or measure advertising campaigns. Enlighten has one of the best at school suite of services, together with an advert community powered by our hashish information administration platform, POS-integrated content material administration system, ordering platform, {hardware} and software program.

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