Agrify develops premium indoor develop options for the hashish and hemp marketplaces. The firm’s mission is to help horticulturalists in producing the best high quality crops potential with each consistency and superior yields.

Cannabiz Media spoke with Rachel Fournier, Director of Marketing at Agrify, to study extra about how she and her group use the Cannabiz Media License Database for advertising and marketing, gross sales, analysis, information updates, and extra.

Why Does Agrify Subscribe to the Cannabiz Media License Database?

Agrify subscribes to the Cannabiz Media License Database to immediately help its gross sales and advertising and marketing efforts. “The Cannabiz Media License Database has been an amazing tool for us – for our marketing and for our sales teams,” says Rachel. “We have everybody using it at this point. It’s probably the only database that I’ve come across that really has all of the contacts that we need in a central location.”

In comparability to related instruments in the marketplace, Rachel and her group imagine Cannabiz Media’s instrument is one of the best. Rachel explains, “Every time we’re on a call to look at other sales tools, it’s never industry-specific. When we ask them to pull up our category, there are like 10 contacts. Even the tools that are more specific or catering towards the cannabis industry, I’ve found that they include a lot of generic contacts, and I can’t always get to a decision maker.”

One of the numerous causes Agrify is a Cannabiz Media subscriber is due to the top quality of the information. “Other sales tools don’t have this kind of data,” says Rachel. “It seems like whoever put the Cannabiz Media License Database together has worked on the other side of things. The contacts Cannabiz Media has and the categories and filters the License Database provides are extremely beneficial.”

The Agrify group makes use of most of the options and performance supplied within the Cannabiz Media License Database to enhance their gross sales and advertising and marketing outcomes by figuring out alternatives and matching messages to the precise audiences. “I love the filters in the License Database,” shares Rachel. “They were definitely carefully thought out, and they allow us to be very specific in our messaging, which is so important. We can even drill down to HPS versus LED lighting, or we can see who’s had violations.”

Rachel and the group at Agrify additionally use the Cannabiz Media License Database for analysis and maintaining on business information. “I love the email updates,” says Rachel. “I’m constantly floating them around the company saying, ‘Hey, did you see this?’ I just appreciate how up-to-date it always is, and I feel it’s endless with information.”

For others utilizing the Cannabiz Media License Database to attach with hashish and hemp license holders, Rachel affords a lot of useful suggestions:

  • “Be intentional in your messaging. Know what it is you want to get across.”
  • “Be very deliberate in who you’re reaching out to.”
  • “Instead of doing a mass email blast, be more specific and more custom in your messaging and you’ll get a much better response rate.”
  • “Provide value.”
  • “Create content offers that matter.”
  • “People want to understand brands right now, and while they’re getting inundated with messages, the more personal you can be, the better.”
  • “Remember little things like using people’s names and companies’ names.”
  • “Have a conversation path in mind. If people are engaging with your email, know what you want your next step to be and have different next steps based off of the types of response.”
  • “Get the people on your team to highlight who they are and give more of a human element to what you’re doing.”

What’s Next for Agrify?

Despite COVID-19, Agrify exceeded its targets over the last quarter and can have one other actually sturdy exhibiting this quarter. The future seems brilliant and new merchandise are coming quickly.

Rachel shares, “I’m not quite at liberty to say what the new product launches are, but we do have something well on its way that should be coming out pretty soon. We’re always fine-tuning and working on finding solutions that pair well with our overall solution, so that continues to be updated.”

For extra details about Agrify and to listen to further insights from Rachel Fournier, observe the hyperlink and take heed to Cannabiz Media’s latest Cannacurio podcast episode that includes Rachel because the particular visitor.

To study extra about how subscribing to the Cannabiz Media License Database will help your small business, observe the hyperlink and schedule a free demo.

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