Springbig is a hashish dispensary and model advertising, buyer relationship administration (CRM), and loyalty platform. Using the Springbig software program, dispensaries and types can join straight with customers, develop and implement loyalty and referral applications, promote by means of textual content message advertising, and handle the client lifecycle to extend gross sales, retention, and income.
Cannabiz Media spoke with Jeff Harris, CEO of Springbig, to study extra about how he and his staff use the Cannabiz Media License Database for advertising, gross sales, information evaluation, and extra.
Why Does Springbig Subscribe to the Cannabiz Media License Database?
Springbig subscribes to the Cannabiz Media License Database to determine and rapidly act on new alternatives, develop distinctive advertising campaigns, and enhance gross sales name outcomes by means of using clever information evaluation.
“The Cannabiz Media License Database is a core part of our business development and marketing strategy,” says Jeff. “The tools Cannabiz Media provides to companies like us have been really, really helpful. The daily license update email is read by multiple people at Springbig every day. Literally, the minute it comes out, they’re looking at the new license updates that Cannabiz Media sends out, and we’re able to get a jump on opportunities that your team uncovers for us and others.”
When Jeff and his staff determine new alternatives by means of the info out there within the Cannabiz Media License Database, they act rapidly to make use of it to their benefit. “We’ve leveraged opportunities found from the Cannabiz Media data and have created unique marketing campaigns,” Jeff shares. “The License Database is a core part of our technology stack and our information stack, and I can tell you, it’s one of the most widely used pieces of software and information that we have here at Springbig.”
Ultimately, Jeff’s staff is ready to derive important worth from the Cannabiz Media License Database. Jeff explains, “A tool is only as good as the value it brings, and I can tell you that our team really looks for that daily email that comes from Cannabiz Media with license updates. They look for the tools and the new things that Cannabiz Media offers and the new opportunities we have to leverage that data.”
In addition to utilizing the Cannabiz Media License Database to create electronic mail advertising campaigns, the Springbig staff makes use of it to gather data in help of gross sales efforts. Using this data, the gross sales staff sees higher outcomes. “When we start trying to reach out and contact retailers or brands, we actually have the ability to have an intelligent conversation with them,” Jeff says. “We’ve been using the Cannabiz Media License Database for a couple of years now, and there is no end in sight to us wanting to use it. We really get a lot of value out of it.”
What’s Next for Springbig?
Springbig’s key shopper has been hashish retailers and dispensaries. Today, the corporate has roughly 700 shoppers and greater than 1,400 shops, places, or licenses utilizing its platform. “I think the combination of a really great product that continues to get better and evolve and a great service orientation has helped us bring on retailers and their customers,” explains Jeff.
Looking ahead, Springbig is shifting to what Jeff refers to because the second evolution of its integrations. He says, “We’re now enhancing those integrations and sending data back to the POS to give the retail staff member at the store more power on how to leverage Springbig within the POS.”
In addition, Springbig not too long ago launched a platform for hashish manufacturers. Jeff explains, “We put together a brand platform where brands can actually create direct messaging to consumers and have those messages delivered through retailers’ customer communications – presumably via text message which would include the brand’s message either as an MMS image or a link.”
Springbig has already signed on with a number of manufacturers and Jeff says the platform is off to an excellent begin with extra to return sooner or later.
For extra details about Springbig and to listen to further insights from Jeff Harris, comply with the hyperlink and take heed to Cannabiz Media’s current Cannacurio podcast episode that includes Jeff because the particular visitor.
To study extra about how subscribing to the Cannabiz Media License Database may also help your small business, comply with the hyperlink and schedule a free demo.
RELATED READING: December 2019 Cannabiz Media Client Spotlight – Springbig that includes Vice President of Marketing, Nat Shaul.
Susan Gunelius, Lead Analyst for Cannabiz Media and creator of Marijuana Licensing Reference Guide: 2017 Edition, can be President & CEO of KeySplash Creative, Inc., a advertising communications firm providing, copywriting, content material advertising, electronic mail advertising, social media advertising, and strategic branding providers. She spent the primary half of her 25-year profession directing advertising applications for AT&T and HSBC. Today, her shoppers embody family manufacturers like Citigroup, Cox Communications, Intuit, and extra in addition to small companies world wide. She has been working with shoppers within the hashish business since 2015. Susan has written 11 marketing-related books, together with the extremely standard Content Marketing for Dummies, 30-Minute Social Media Marketing, Kick-ass Copywriting in 10 Easy Steps, The Ultimate Guide to Email Marketing, and she or he is a well-liked advertising and branding keynote speaker. She can be a Certified Career Coach and Founder and Editor in Chief of Women on Business, an award-winning weblog for enterprise ladies. Susan holds a B.S. in advertising and an M.B.A in administration and technique.