It’s been confirmed repeatedly that when companies combine CRM and e mail advertising and marketing, their outcomes enhance considerably. The Cannabiz Media License Database offers seamless CRM and e mail advertising and marketing integration, and now, that integration is much more highly effective!
This week, Cannabiz Media launched an replace to its License Database that offers subscribers entry to instruments which make it simpler than ever to search out leads and switch them into shoppers. Keep studying to study a few of the most enjoyable modifications to the built-in e mail advertising and marketing instrument that have been launched in this replace.
Get Better Results
Performance optimization is a giant a part of the improved Cannabiz Media License Database e mail advertising and marketing instrument. Not solely are you able to evaluate total efficiency, together with the greatest time of day to ship your messages based mostly on your prior sending outcomes, however you may also optimize your ship time utilizing a brand new warmth map and a recipient-based Send Time Optimization instrument.
The Send Time Optimization instrument makes use of synthetic intelligence to robotically ship your marketing campaign to every recipient at a time that’s excellent for them. You can optimize supply over a 1-, 2- or 3-day interval to maximise your response fee.
Another nice new function that you just gained’t discover in every other e mail advertising and marketing instrument is the marketing campaign comparability chart. This instrument takes your e mail marketing campaign and tracks it in opposition to others that will help you optimize your outcomes. You can evaluate your marketing campaign in opposition to:
- Your earlier campaigns
- All campaigns despatched by the License Database by all Cannabiz Media customers
- Your trade class rivals (e.g., different POS firms)
- The location you focused
- The exercise you focused (e.g., meting out, cultivation, and so forth)
Land in More Inboxes
When you ship an e mail message utilizing the up to date Cannabiz Media License Database, you’ll have a greater probability than ever of getting your messages into individuals’s inboxes. That’s as a result of the Cannabiz Media crew constructed deliverability flags into the new e mail advertising and marketing instrument, which tracks over a dozen deliverability warnings relying on the content material of your message.
These deliverability warnings are very particular and embrace issues like checking your DNS arrange, making certain any templated boilerplate textual content has been changed with your individual copy, on the lookout for CAN-SPAM necessities like bodily deal with, and extra.
Be More Creative and Consistent
With this week’s launch, Cannabiz Media License Database subscribers can entry the prolonged e mail marketing campaign template library, which now contains 33 professionally-designed templates to select from. The design of your e mail messages is a vital a part of branding, and the intensive template library will make it simpler so that you can match your e mail message design to your model identification.
In addition, the new and improved License Database permits you to save your individual e mail messages as templates, so you possibly can rapidly construct new messages in the future with automated model consistency.
Identify Hot Leads and Critical Information Instantly
Cannabiz Media constructed an improved dashboard in the License Database that makes it straightforward so that you can see the most necessary details about your e mail campaigns immediately, so you possibly can strategically make investments your advertising and marketing funds.
As an instance, the e mail dashboard exhibits your most engaged recipients instantly in your display based mostly on how typically they opened your messages or clicked on hyperlinks inside these messages. With this data at your fingertips, you possibly can instantly observe up with them through e mail, cellphone, or social media instantly from that display!
There isn’t any have to open one other display or one other instrument, which can prevent a lot time in the future as you’re employed to transform your hottest leads into clients. As Cannabiz Media buyer, Taylor Jones of Blackbird, stated, “The biggest value add is it’s a time saver, and time is the most valuable asset you have in sales.”
Track More and Make Better Decisions
The newest replace additionally makes it simpler to trace your e mail advertising and marketing outcomes on a extra granular stage. You can see marketing campaign efficiency by recipient and type outcomes by standards like opened, clicked, and so forth to simply discover your hottest prospects, and observe up with them proper from there.
Want to see what subjects individuals who obtained your e mail messages have proven the most curiosity in so you possibly can craft comparable messages and push them additional by the advertising and marketing funnel? Just evaluate your monitoring information to see the hyperlinks that obtained the most clicks! This information makes it a lot simpler to determine the forms of campaigns and messages to create in the future in order to optimize your outcomes.
Furthermore, the License Database updates provide you with extra monitoring information so you need to use the efficiency of previous campaigns to form your future e mail advertising and marketing methods. At a look, you’re in a position to see how your previous campaigns carried out and evaluate a number of particular campaigns utilizing highly effective filtering choices.
For occasion, you would select to see your whole earlier campaigns that obtained a 20% or larger open fee or click on fee. Based on the open and/or click on fee, you possibly can assume these have been standard campaigns, and sending comparable campaigns in the future could possibly be a good move.
Get Things Done Faster
When you may get to the instruments you want sooner, you’re extra productive, environment friendly, and the return in your advertising and marketing investments will increase as your prices go down. Time is cash in any case.
With that in thoughts, the latest model of the Cannabiz Media License Database offers simpler entry to instruments in the left sidebar. Just click on to rapidly navigate wherever you could go.
And So Much More
There are so many highly effective options packed into the new and improved Cannabiz Media License Database. The Cannabiz Media crew has additionally constructed in some options that subscribers have been asking for. Some of those standard options embrace:
- Draft a marketing campaign earlier than selecting your distribution record
- Give every marketing campaign a singular title separate from its topic line
- Categorize campaigns by like merchandise, occasions, gross sales consultant, and so on.
- Set a separate Reply To e mail deal with from the unique sender
- Import distribution lists in addition to manually add or delete particular person recipients as wanted
Bottom-line, these updates provide you with all the pieces you could join with hashish and hemp license holders in the United States and worldwide markets so you possibly can develop your small business.
Get Started with the New and Improved Cannabiz Media License Database for CRM and Email Marketing
If you already subscribe to the Cannabiz Media License Database, then you can begin utilizing the new options to get higher e mail advertising and marketing outcomes proper now. The Cannabiz Media crew is providing on-line coaching on the new options. Email firstname.lastname@example.org if you want to take part in certainly one of these coaching classes so you possibly can leverage the new options and enhance your e mail advertising and marketing outcomes.
And in case you haven’t seen the Cannabiz Media License Database in motion but, now could be the time to schedule a demo and subscribe so you possibly can join with hashish and hemp license holders and enhance your gross sales and income.
Susan Gunelius, Lead Analyst for Cannabiz Media and writer of Marijuana Licensing Reference Guide: 2017 Edition, can be President & CEO of KeySplash Creative, Inc., a advertising and marketing communications firm providing, copywriting, content material advertising and marketing, e mail advertising and marketing, social media advertising and marketing, and strategic branding providers. She spent the first half of her 25-year profession directing advertising and marketing applications for AT&T and HSBC. Today, her shoppers embrace family manufacturers like Citigroup, Cox Communications, Intuit, and extra in addition to small companies round the world. She has been working with shoppers in the hashish trade since 2015. Susan has written 11 marketing-related books, together with the extremely standard Content Marketing for Dummies, 30-Minute Social Media Marketing, Kick-ass Copywriting in 10 Easy Steps, The Ultimate Guide to Email Marketing, and she or he is a well-liked advertising and marketing and branding keynote speaker. She can be a Certified Career Coach and Founder and Editor in Chief of Women on Business, an award-winning weblog for enterprise ladies. Susan holds a B.S. in advertising and marketing and an M.B.A in administration and technique.