NEW YORK – Ascend Wellness Holdings (AWH), a multi-state, vertically built-in hashish operator, as we speak introduced its partnership with Last Prisoner Project (LPP), a nonprofit group devoted to clemency and expungement, re-entry applications and advocacy for people with hashish convictions. The partnership will launch on July 1 with a dedication to boost $250,000 by means of a buyer donation program in any respect AWH retail places, which features a firm match of $125,000.

As the main personal multi-state operator (MSO), AWH acknowledges its pressing duty in dismantling an unjust justice system that disproportionately incarcerates Black and brown people for cannabis-related offences whereas authorized firms are overtly profiting off of the gross sales of the identical plant.

AWH is the one MSO to match buyer donations to learn Last Prisoner Project. Starting on July 1, the corporate will launch a 3 tier method to help and construct consciousness alongside with the company match to LPP. AWH retail places may even ask clients to voluntarily donate one greenback to LPP at checkout. To additional incentivize participation, the corporate will supply clients who donate to this system entry right into a month-to-month raffle for a $250 reward certificates prize. AWH might be matching each greenback donated for a complete of $250,000. To construct consciousness for LPP, retail places will present every buyer with a postcard that includes a story of an individual who has been impacted by the criminalization of hashish.

“As part of our company ethos, we’ve built external local partnerships to recruit and hire employees who come through re-entry programs and we offer record-sealing clinics, but we needed to do something bigger and more impactful, said Andrea Cabral,” CEO of Ascend Mass. “The harm caused by the over-policing and over-prosecution of Black and brown people, especially for cannabis, is ongoing and for many as relentless as it’s ever been. LPP’s precise mission and method is what drew us: Change laws, change policies, build job skills and support networks and above all “don’t stop until the last cannabis prisoner is released.”

AWH will incorporate Last Prisoner Project donations in all future dispensary launches to convey consciousness to the group and problem state governments to reform native hashish incarceration insurance policies. In addition to donation matching, this system may even launch an e-commerce and textual content message marketing campaign to learn LPP. In the approaching months, the corporate plans to launch a marketing campaign in Illinois that may title a flower pressure after a neighborhood LPP shopper, spotlight the person’s life story and donate a portion of product gross sales again to the person.

“Our industry will only become more powerful when we work together to lift up those who have been harmed by these discriminatory policies,” mentioned Mary Bailey, Managing Director of Last Prisoner Project. “I am encouraged to see large operators like AWH stepping up and recognizing the need for more social advocacy in the cannabis industry.”

“Legal companies can no longer stand idly by and profit off of cannabis while individuals like Michael Thompson are serving a 60 year sentence in Michigan for selling the same thing,” mentioned Abner Kurtin, Founder of AWH. “This is the largest financial commitment made to LPP by an MSO and we are proud to lead the way towards corporate responsibility and providing greater financial commitments to LPP from the industry. We will work with LPP to encourage other companies to join us at the champion sponsor level.”


About Ascend Wellness Holdings
AWH is a market main, vertically built-in operator with property in Illinois, Michigan, Ohio, Massachusetts and New Jersey. AWH is breaking down conventional partitions within the hashish market to offer simple and accessible merchandise and unique model partnerships. AWH owns and operates state-of-the-art cultivation services, rising award successful strains and producing curated collection of merchandise with effect-based categorization. AWH operates, Illinois Supply and Provisions, and Ohio Provisions, and has a strategic partnership with Michigan Supply and Provisions. AWH produces and distributes Ozone branded merchandise. For extra info, go to www.awholdings.com

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