Circle K is — and all the time has been — the primo go-to for weed-related requirements on the order of lighters, rolling papers, and (in fact) munchies. But now, some analysts reportedly foresee the K changing into a one-stop store for every thing a pothead may want — together with weed.

According to Green Market Report, the strategic funding partnership between hashish agency Fire & Flower and Alimentation Couche-Tarde (Circle K’s father or mother firm) signifies that the comfort retailer big may be warming to the concept of carrying weed.

The hypothesis has heated up as Fire & Flower simply introduced it is going to open two hashish shops in Alberta, Canada. The retailers can be immediately adjoining to Circle K shops in Calgary and Grande Prairie. 

The co-location technique goals to mix Circle K’s foot visitors and ubiquitous bodily presence with Fire & Flower’s digital and on-line providers. “We believe that combining convenient pickup locations with digital engagement offered by the Hifyre platform and Spark Perks program presents our customers with a differentiated value proposition in an increasingly competitive cannabis retail market,” mentioned Trevor Fencott, Fire & Flower CEO.

Both corporations foresee this system extending all through Canada and going worldwide. Alimentation Couche-Tarde, which invested $380 million in 2019 for a controlling curiosity in Fire & Flower, has reportedly “set its sights on the global expansion as new cannabis markets emerge.”

Questions concerning the impression of promoting hashish in comfort shops, comparable to different age-restricted merchandise corresponding to alcohol and tobacco, proceed to rise. Many within the business reportedly fear that such a change may remove dispensaries and diminish their alternatives to attain customers, declaring how just a few massively company beer manufacturers really make it to the cabinets of shops like Circle K.

Could “craft weed” retailers, then, be one other facet of the altering market? Let’s all simply hold smoking and discover out. 

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