The Hemp Industries Association has named former marijuana activist Jody McGinness as its new executive director.

After a months-long search with practically 100 certified candidates, the nationwide hemp affiliation chosen McGinness, a veteran affiliation executive within the non-profit sector.

McGinness final served as the top of fundraising for the Marijuana Policy Project, which advocates for  the legalization of adult-use high-THC hashish.


He added HIA is trying ahead to working with McGinness because the affiliation expands and crafts new methods to steer the hemp business.
“We wanted someone with a strong record of leadership when it comes to revamping non-profits, empowering diverse teams for success, and strategic planning and alignment,” stated HIA president Rick Trojan.

The executive director position has been vacant because the departure of Colleen Lanier on the finish of 2019.

McGinness relies in Washington D.C. and stated he’s impressed by the potential of the U.S. hemp industries to offer alternatives for entrepreneurship and innovation to the advantage of all Americans.

“I’m thrilled to be joining the HIA team at what is truly a pivotal moment for the association and the industry,” stated McGinness.

One challenge McGinness will assist handle is a partnership with the National Industrial Hemp Council to discover the creation of a nationwide hemp advertising and marketing checkoff, an settlement the 2 associations introduced Wednesday.

The NIHC and HIA will kind a working group with business representatives to debate the main points of how a hemp checkoff could be structured and function, and develop and submit a proposal to the USDA that can embody an business evaluation, justification for this system, program goals and the influence on small companies.

“A checkoff program further legitimizes a rapidly growing industry and will help hemp farmers compete on a level playing field with producers of other agricultural-related commodities,” stated Patrick Atagi, board chairman of the National Industrial Hemp Council.

The U.S. Department of Agriculture’s Agricultural Marketing Service, the identical company that wrote the interim closing rule for hemp manufacturing, oversees marketing checkoff programs to advertise farm commodities and increase market alternatives for agricultural industries, funded by assessments on the first level of sale.

Checkoffs pool that cash to make use of for analysis, schooling and promotion efforts aimed toward increasing gross sales and enhancing manufacturing efficiencies.

 

HIA names executive director, partners with industrial hemp group on marketing checkoff effort

 

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