Any celebrity affiliation with a cannabis product, together with promotions and advertising and marketing, has the potential to be noncompliant with federal legislation, in accordance to Canada’s cannabis regulator.

The warning comes as some main Canadian cannabis producers proceed providing manufacturers affiliated to various levels with celebrities or well-liked fictional characters.

The regulator has taken discover.

In April, Health Canada stated it grew to become conscious of the Trailer Park Buds cannabis model from New Brunswick-based Organigram, which was launched through a partnership with the favored Canadian tv present Trailer Park Boys.

The regulator subsequently contacted the corporate to specific considerations that the unique bundle and labels — which have been designed to seem like the TV present’s emblem — “appeared to set out a depiction of real or fictional persons through reference to the Trailer Park Boys characters and show,” it stated in an e-mail to Marijuana Business Daily.

Last week, Organigram introduced it was making changes to the Trailer Park Buds model after discussions with the regulator.

“In the immediate term, Organigram will move to a modified version of the logo,” Organigram stated in a press release.

“Longer term, (Organigram) is exploring options for a permanent logo and brand name combination for its large format value brand.”

Health Canada stated Organigram’s determination to modify the Trailer Park Buds branding and emblem was made voluntarily by the corporate.

Health Canada spokeswoman Tammy Jarbeau stated the regulator “considers each situation on a case-by-case basis.”

“A range of factors including, but not limited to, the purpose of any promotion, or packaging and labelling, and its content, context and intended audience would be assessed when enforcing the prohibitions on promotion in the (Cannabis) Act,” wrote Jarbeau.

Organigram is way from the one Canadian cannabis producer to have flirted with celebrities and fictional characters of their branding.

Canopy Growth’s tie-up with rapper Snoop Dogg’s Leafs by Snoop model continues, though Canopy manufacturers and markets these merchandise as merely “LBS,” omitting the celebrity’s nickname.

Canopy’s Houseplant cannabis model was co-founded by Canadian-born actor and comic Seth Rogen, though Houseplant’s branding makes no direct point out of Rogen himself.

Tilray sells Marley Natural-branded vape cartridges in Canada, born of a partnership with the household of the late reggae artist Bob Marley.

And Supreme Cannabis sells “KKE”-branded merchandise in partnership with rapper Wiz Khalifa’s Khalifa Kush Enterprises.

Health Canada wouldn’t disclose what number of occasions it has reviewed cannabis manufacturers for doable violations of promotional restrictions, citing privateness and confidentiality.

“Health Canada discourages any federal cannabis licence holder, cannabis retailer, or any other regulated party from undertaking any celebrity-affiliated promotions or packaging and labeling,” wrote Jarbeau.

Organigram shares commerce as OGI on the Toronto Stock Exchange.

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