Oasis Intelligence polled 20,000 Americans in 50 states to show hashish followers ‘aren’t what they’ve been painted to be

There’s no single description for hashish shoppers, however as a composite, they’re 30-something school graduates working full-time jobs. They’re dedicated to social justice and authorized reform, they’re hungry for data, and so they use hashish primarily as a wellness instrument.

Those findings, from a first-of-its-kind, 50-state research by Oasis Intelligence, imply to dispel some long-held myths about hashish followers as hard-partying, aimless stoners with little social conscience. 

While attempting to vary some outdated considering, a lot of it left over from the ill-fated “war on drugs” and fueled by exaggerated characters in popular culture, researchers assume the info gathered from 20,000 folks might present manufacturers with useful insights into the perfect methods to succeed in a dynamic and rising demographic.

“Cannabis consumers aren’t what they’ve been painted to be,” says Laura Albers, co-founder of Oasis Intelligence. “And the industry has a lot of promise. It’s been deemed an essential business during the Covid-19 crisis, and it has the opportunity to transform our economy. And legalization will continue to be a major issue, especially in an election year.”

The research, printed Tuesday, was performed in late 2019, earlier than the general public well being disaster and the following lockdown spurred a new green rush this spring. [Read More @ ADWEEK]

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