Located in Martinez simply off the Highway 4/680 interchange, Velvet Cannabis quietly opened its doorways in late May as the primary and solely hashish dispensary in Central Contra Costa County. Founded by East Bay natives Matt Morea and Farid Harrison, Velvet brings a refined retail expertise to the world, that includes a glossy and complicated design, an skilled workers and a innovative and dependable menu of world-class hashish.
“We are extremely excited to bring what we believe is an elevated experience in cannabis to the East Bay,” says Morea. “This region has been underserved for a long time, forcing people along the 680 corridor to drive to Berkeley, Oakland, San Francisco and beyond. We are not only giving them a place in their own backyard but have created a destination that is efficient, comfortable, and highly personalized.”
Born and raised in San Ramon and Walnut Creek, respectively, Morea and Harrison have been mates for greater than 15 years. Both longtime hashish fans and obsessed with its advantages, they launched into utterly completely different profession trajectories – Morea in company gross sales and administration, and Harrison in tech gross sales and actual property. Anxious for a change, and with the upcoming legalization of leisure hashish in California in 2018, they determined to get into the enterprise of one thing they cherished, and the imaginative and prescient of Velvet was born.
As the duo began to put the groundwork for Velvet’s future, Morea pivoted to positions in hashish gross sales with Privateer Holdings and later CannaCraft, giving him a chance to study concerning the hashish provide chain and join with among the finest operators and thought leaders within the area. This expertise, mixed with Harrison’s actual property and enterprise experience, together with the deep ties to the world, provides Velvet not solely a real connection to the neighborhood however a workforce devoted to and extremely educated of the product.
Cannabis fans, curious shoppers, leisure and medicinal customers will discover a extremely curated choice of the perfect lab-tested CBD and THC merchandise at Velvet, organized as “good, better, and best” in terms of pricing. The well-informed and full-service crew is blissful to take visitors by its choice of flowers, pre-rolls, vaporizers, concentrates, edibles, topicals, tinctures and extra – that includes trade main manufacturers shoppers have come to know in addition to among the latest merchandise and types to hit the market.
Velvet partnered with Walnut Creek’s BALI Construction and Alhambra Valley Millworks to construct out the prevailing 2500 sq. foot industrial area at 4808 Sunrise Drive. To assist conceptualize the inside, Morea and Harrison introduced on Gi Paoletti Design Lab, a San Francisco-based inside designer with greater than 20 years of expertise in mixed-use growth, resort, restaurant, and bar design. “We had the unique opportunity to work with a space that features floor to ceiling windows and it was important for us to take advantage of that natural light and its ability to make a retail space open and – most importantly – inviting,” says Paoletti.
Leveraging the prevailing model aesthetic of Velvet, Paoletti explored supplies and hues that might seamlessly tie the area collectively. The entryway welcomes visitors with an air plant show of Velvet’s emblem put in by Florali flower store in Walnut Creek, owned by Harrison’s brother. Small window seats are interspersed amongst gray retail shows alongside the home windows, bringing visitors into the retail expertise and making it simple to browse merchandise or seek the advice of with considered one of Velvet’s skilled budtenders. On the alternative aspect, a 40-foot custom-made bud bar is centered by a backlit Velvet emblem and offers visitors a spot to drop in and decide up a to-go order or seek the advice of with a budtender on their private wants. Accent partitions on both aspect of the bud bar and between retail cabinets function black botanical weed wallpaper by New York’s Brett Design and ties the area along with heat purple, inexperienced and pink accents. “It is the first time I’ve used cannabis wallpaper in a space,” says Paoletti. “It is classy, sophisticated, warm and adds a little intrigue – everything Velvet.”
In addition to Velvet, Paoletti’s design achievements embrace San Francisco’s Maven, Noir Lounge and Sushirrito eating places, Rootstock in Los Gatos, and a personal resort in Marin. She additionally labored with different hashish services and retail areas in California.
Velvet is conveniently positioned at 4808 Sunrise Drive (at Pacheco Blvd.) in Martinez, CA – simply 11 miles from downtown Walnut Creek and minutes from the Highway 4/680 interchange. It is open day by day from 9am to 8pm with on-line ordering for decide up till 7:30pm day by day. The workforce presents reductions for seniors over the age of 55, energetic navy personnel and veterans. Guests may also get pleasure from weekly specials and blissful hour pricing each Thursday from 2pm to 4pm.
Velvet is happy to welcome the neighborhood into the retail area and is at the moment adhering to the perfect practices surrounding COVID-19 and social distancing pointers set forth by Contra Costa County.