SANTA CRUZ, Calif.Jane Technologies, Inc., a retail software program firm that created the main on-line hashish market, has introduced the launch of two new e-commerce modules designed to deepen model relationships with shoppers whereas selling native dispensary gross sales.

Because of gross sales and supply laws, many manufacturers are unable to promote their merchandise direct-to-consumer. The Brand Portal by Jane solves that dilemma by tapping into Jane’s huge digital community of licensed hashish dispensaries throughout the nation. While browsing a model’s web site, shoppers can click on to buy, discovering which dispensaries close to them promote that model’s merchandise. Consumers can full their buy on-line from the native dispensary with out leaving the model’s web site.

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Currently, Jane Technologies powers over 1,300 dispensaries in 30 states by way of its automated e-commerce platform. Since the beginning of the COVID-19 pandemic, on-line procuring has jumped from 17% of dispensary income to over 52% as clients keep out of retail shops in favor of curbside assortment and supply.

“This is the time to optimize your online sales capabilities. With this new retail environment, we are putting the brand first and powering a shopping experience that the brand doesn’t have to build or manage,” mentioned Socrates Rosenfeld, Co-founder and CEO of Jane Technologies. “By using existing infrastructure and supply, we’re able to promote local sales while unlocking brand websites providing consumers better convenience and choice.”

Leading manufacturers together with PAX Labs, Wana Brands and Papa & Barkley are a number of the first within the area to undertake the brand new “indirect-to-consumer” mannequin by Jane to achieve shoppers on-line in methods they by no means may earlier than.

“We’re thrilled to be partnering with Jane to extend the PAX experience, which is more important than ever as we work to adapt to the new realities of retail,” mentioned Dominic O’Brien, Chief Revenue Officer at PAX Labs. “As a leader in the premium vape category, we’ll now be able to deliver a simplified and seamless multi-state, multi-brand solution on our website—ultimately enabling consumers to more easily find the nearest licensed dispensary selling PAX devices and our brand partners’ pods.”

In addition to the Brand Portal, Jane has additionally launched Digital Merchandising, an e-commerce module that advertises model merchandise on dispensary web sites presently carrying their stock. For occasion, promotions for a model’s edibles will solely be served on a dispensary web site when it’s in inventory. The model can additional curate particular audiences primarily based on client conduct or preferences.

Traditionally, digital promoting has been an inefficient strategy to seize an viewers’s consideration. Ads are served by the hundreds and success is measured in fractions of a p.c. At the identical time, these advertisements usually are not being served when shoppers are essentially trying to buy objects. Jane’s Digital Merchandising module makes use of algorithms to personalize the expertise for purchasers as they store for adult-use merchandise at a dispensary’s on-line retailer, serving them curated promotions primarily based on their tastes, preferences and buy historical past.

“When a consumer comes to a dispensary website, we’re able to anticipate their needs on a more meaningful level. Our Digital Merchandising module ‘shifts the shelves’ based on a customer profile to curate and customize the hundreds of thousands of products on our platform specific for that individual consumer,” mentioned Rosenfeld. “This module provides brands a way to directly reach customers likely to buy their product exactly where their products are sitting on the digital shelf. It also facilitates brand discovery at a time when both budtenders and consumers don’t have in-person opportunities to try new products.”

Both the Brand Portal and Digital Merchandising e-commerce modules can be found for manufacturers all through Jane’s whole e-commerce community.  


About I Heart Jane (Jane)
Jane is the hashish business’s first totally automated e-commerce answer, powering 1,300+ dispensaries and types throughout 30 state markets. Jane’s distinctive providing offers dispensaries and types with a turnkey e-commerce answer, together with real-time POS integration, curated content material instantly from the manufacturers (the very best photos, descriptions, and so forth.), and retail and market analytics. For extra info and to request a demo, e-mail [email protected]. For extra info on Jane, go to www.iheartjane.com

About PAX Labs
PAX is the chief in premium hashish vaporizer know-how, with award-winning gadgets for each oil concentrates and flower. Headquartered in San Francisco, PAX has revolutionized the buyer expertise by way of innovation and product design that takes the guesswork out of hashish and delivers high quality, security and predictability. PAX is dedicated to its mission of building hashish as a drive for good. PAX Labs doesn’t manufacture, produce or promote hashish. For extra info, go to pax.com.

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