Here’s the data straight from the horse’s mouth.

The identify does sound like a kind of terrible let’s hark again to WWII campaigns dreamt up by the Tories and Prince Charles. Maybe if they will get that CBD produced they may instantly give a free lifetime provide to Boris and Priti Patel to calm them down !


Volteface is delighted to announce the launch of Pleasant Lands, a marketing campaign to unlock the hemp alternative for UK farmers and small companies.

Hemp is a flexible, environmentally helpful and excessive worth crop that must be making a big contribution to the UK financial system. However, it stays categorized as a distinct segment crop – with UK cultivation estimated at solely 800 hectares yearly.

The hemp trade has been held again by outdated restrictions that stop British hemp farmers from processing and extracting CBD from the leaves and flowers of the plant, mandating that solely the seeds and stalks can be utilized.

This pointless waste of probably the most beneficial a part of the crop has restricted home hemp cultivation and excluded British hemp farmers from taking part within the rapidly-growing CBD market, leaving the UK reliant on imports.

Pleasant Lands has been launched to marketing campaign for the answer – to permit the extraction of CBD from UK hemp, and wholesale of the crop for this objective. This reform would elevate crop worth, enhance cultivation and enhance the surroundings, while additionally creating a brand new UK trade.

YouGov polling has proven that there’s overwhelming assist for this coverage, with three quarters of respondents agreeing that UK hemp farmers ought to have the liberty to course of the flowers and leaves of hemp crops grown within the UK to provide CBD.

The marketing campaign will elevate consciousness of this difficulty and produce a report, due for launch in summer season, that may define to the federal government: how the present licensing framework disadvantages British hemp farmers, the financial and environmental advantages of permitting CBD extraction from hemp, a authorized pathway to reform and proposals for the long run licensing regime.

To inform this work, Volteface has assembled strategic partnerships with the main specialists in hemp regulation and extraction:

  • Gary Grant: Vice-Chairman of the Institute of Licensing and barrister at Francis Taylor Building
  • Robert Jappie: Specialist in Cannabis Law & Regulation and Partner at Ince
  • Dr Henry Fisher: Chief Scientific Advisor at Hanway Associates

Volteface is dedicated to drawing on the experiences of British hemp farmers and it is a name for stakeholders to affix the marketing campaign’s coalition. Together we will deliver hemp cultivation into the 21st century.

Liz McCulloch, Director of Policy at Volteface stated,

“With the UK on the brink of deep recession, Volteface will be presenting the government with a primed policy solution that will drive up economic growth and jobs and support green recovery. 

“This is the time to seize upon the economic potential of hemp cultivation, which global experience has shown to be significant. 

“Pleasant Lands will act as the vehicle for change, encompassing a range of expertise, experiences and interests in hemp cultivation.” 


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