In the newest episode of the Cannacurio Podcast from Cannabiz Media, my co-host, Amanda Guerrero, and I talk about year-to-date dispensary and retail licenses, Oklahoma license saturation, and extra. We additionally converse with Tyler Stratford, Director of Cannabis Operations at Monica’s House, which hosts fastidiously curated hashish services in West Hollywood, California by way of its retail, onsite-consumption, extraction, and shortly supply licenses.

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Cannacurio Podcast Episode 13 Transcript

Amanda Guerrero: Thanks for becoming a member of us on the Cannacurio Podcast. We’re your hosts, Amanda Guerrero and Ed Keating. On right now’s present we’re joined by Tyler Stratford, the Director of Cannabis Operations at Monica’s House.

Tyler is a long-time good friend of the Cannabiz Media staff, and we’re so excited to have him on our present. But, as all the time, earlier than we soar in with our visitors, let’s see what information Ed has for us this week from the info vault. Ed.

Ed Keating: Thanks, Amanda. So we simply wrapped up a weblog submit on dispensaries and retailers year-to-date. We try to do these each month simply to provide folks a snapshot of how that half of the market is rising or shrinking.

And to date this 12 months, we’ve seen 554 new licenses, and 200 of these, so not less than a superb 40%, are in Oklahoma. However, we’ve seen that the speed of new licenses is on the decline. In February, 63 had been issued in Oklahoma, and it was all the way down to solely 11 in May.

Amanda Guerrero: I’m simply curious right here. Why do you assume there’s been a decline within the licenses since this final quarter?

Ed Keating: My guess, I imply, it’s been trending down quarter by quarter since late final 12 months. I believe we could also be reaching a saturation level. I imply, the licenses, as we all know, aren’t that costly to get. $2,500 and you will get your license, however there’s solely so many who the state can actually deal with. And with a inhabitants of solely 4 million folks, having near 1,500 dispensaries could be sufficient. So we’ll need to see.

The different factor that we’re keeping track of is what number of of final 12 months’s licenses are renewing? And we’re making an attempt to get a deal with on that information from the state in order that we will see, all proper, even when they’re not issuing new licenses, are any of them falling off the again? So simply one thing we’re keeping track of there as a result of dispensaries and retailers are clearly an enormous focus for lots of our clients.

Amanda Guerrero: Yeah. I believe that’ll truly be the subsequent focus for our… You stated, it will likely be the subsequent focus for us, however in case you bear in mind and recall a number of podcasts in the past, we truly puzzled out loud when Oklahoma would attain the purpose of saturation. So I’m curious to see what the renewals will truly seem like and the place the state lands.

But, thanks for the replace, Ed. As I discussed, right now we’ll be joined by Tyler Stratford of Monica’s House. Stay tuned.

Welcome again to the present, all people. Today we’re joined by Tyler Stratford of Monica’s House. Monica’s home is a West Hollywood hashish operator with a singular license. We are so pleased to have you ever on the present right now, Tyler. Welcome. How are you?

Tyler Stratford: Thanks, Amanda. Thanks, Ed. Happy to be right here. I’m doing nice. Actually, I believe all people’s fairly excited with the power occurring throughout the nation, good or unhealthy. I believe it’s a time for issues to alter, and I believe it’s going to occur each with the hashish trade and the nation as a complete. I’m excited.

Amanda Guerrero: We are so, so pleased to have you ever on the present. You’ve been a long-time good friend of the Cannabiz Media staff, in addition to a long-time good friend of mine inside the trade and a veteran in some regards. But let’s give our viewers some background. How lengthy have you ever been within the hashish trade?

Tyler Stratford: About nine-and-a-half years. It’ll truly be round 4/20 subsequent 12 months. That can be my 10 12 months mark within the trade and truthfully the primary time I ever tried hashish.

Amanda Guerrero: Wow, that’s loopy. That’s insane. Almost 10 years within the trade. Tyler, that should imply that you’ve got what, 100 years of expertise? Working expertise?

Tyler Stratford: Yeah, we name it canine years, proper? Experience within the hashish trade equates to canine years in expertise in some other trade, for positive.

Amanda Guerrero: No kidding. But the place did you’re employed earlier than, Tyler? Where had been you previous to the trade? What had been you doing?

Tyler Stratford: I used to be truly within the military. I served as an infantry soldier within the Honor Guard in Washington DC, First Presidential Marching Platoon. I acquired out in 2011, and in 2009, my mother and father truthfully had began one of the early licenses within the medical aspect of Colorado. First one in Boulder and I believe the seventh statewide. So that was my bridge hole from going from the army straight into hashish, by no means truly having tried hashish earlier than in my life.

Amanda Guerrero: Wow. What a transition. And it’s a really nice story that illuminates, in case you guys haven’t heard or have linked with Tyler beforehand, I’d undoubtedly encourage you all to take action as a result of Tyler’s story could be very distinctive, however actually helps to light up so much of the ways in which hashish can profit our veterans.

But, Tyler, we’re right here to speak about Monica’s House. So, inform us just a little bit about this new alternative and what makes you guys distinctive.

Tyler Stratford: Happy to. I’m so enthusiastic about Monica’s House. First off, let’s begin from the trade licensing aspect. They had a singular licensing course of that the 2 gents who based Monica’s House, Patrick Fogarty and Jon Locarni, who occurred to win a license in that aggressive software course of beating out large names like MedMen, as an illustration, who didn’t win in that course of. And the fascinating and distinctive factor about it’s, it’s the primary place the place they’re actually regulating the grownup use and consumption of hashish.

So we acquired an edible consumption lounge license. You might have heard of OG Cannabis Cafe, previously Lowell cafe. They acquired a smoking consumption license. It’s seemingly that inside the subsequent 12 months or so, and possibly even by, with the outcomes of November’s native poll initiatives, that we’ll all have each smoking and edible consumption. But that is the one place actually the place that’s regulated. The license doesn’t truly even exist on the state stage.

And in actual fact, what makes Monica’s House distinctive is a pair of issues. First, we’re one of the one ones of the folks granted licenses that truly have them co-located in the identical area. So we may have our retail, we’ll have our edible consumption lounge, and we’ll even have our Type 7 non-volatile extraction license occurring in the identical location on Santa Monica Boulevard.

If you guys know the place the present MedMen location is, we’re throughout the road and West about 500 ft and we’ll be within the Thomas Schoos Design Studio. Honestly, that area in and of itself makes our license and our operation extremely distinctive. It’s one of a form, and he’s been curating it for 10 years.

Ed Keating: Tyler, that sounds nice, and I can inform you’re very excited in regards to the alternative. One factor that I needed to dig into just a little bit is what you’ve been capable of convey to Monica’s House as a result of I’ve recognized you out of your MJ Freeway and Canna Advisors day.

So that brings a compliance in operation and a consulting background, not less than from my considering. How have you ever been capable of leverage these expertise to assist put together Monica’s House for launch?

Tyler Stratford: Great query. Definitely, I’ll say with MJ Freeway, I acquired so much of publicity as an implementation advisor to mainly each market that existed for hashish on the time. Through them I used to be capable of open up a number of hundred dispensaries in about 30 plus markets, together with Canada, helped with some of our purchasers in Spain and Puerto Rico, after which was capable of assist open a whole bunch of operations throughout the vertical, truly, with cultivation and extraction as effectively.

That actually simply gave me an perception to how the market works as a complete so once I’m dealing with distributors, I perceive their perspective. I do know the place they’re coming from as a result of I’ve opened these companies.

And truly, at Boulder Kind Care manner again within the day, since we had been vertically built-in we had all the pieces besides extraction, I labored so much in cultivation. So that plus, truthfully, the perception of working at a… I’ll simply say in MJ Freeway I discovered so much of classes proper early on, they usually’ve since modified so much, however that gave me so much of perception into what precisely the purpose of sale and stock management firms had been making an attempt to create on the again finish in the way in which of logic.

And that’s pervasive in all of the purpose of sale firms and stock management firms that I’ve interviewed and demoed since being at Monica’s House, is all of them appear to be good at various things but in addition to have this strong underlying logic now. And that’s not 100% of them, however that’s essentially the most of those that I’ve encountered.

So, proper now, selecting out the programs and working programs for our operation, it’s actually given me so much of perception to what works greatest for us and never essentially what is an efficient and unhealthy level of sale system.

Ed Keating: Oh, nice. I imply, that’s actual useful perception you can present to the group. Now, digging again into what you had been speaking about earlier in regards to the licensing course of. Now as I perceive it, West Hollywood is the one metropolis permitting and regulating hashish lounges. Is that proper to date?

Tyler Stratford: I consider Oakland is doing one thing of that kind, but it surely’s not in the way in which of issuing a license. I haven’t truthfully dove into that aspect of it as a lot, however there was some speak of medical aspect hashish consumption lounges in Arizona in addition to Missouri, consider it or not, they usually don’t actually have a dispensary open but.

Ed Keating: That’s proper. That’s proper. And in phrases of the three licenses that Monica’s House acquired for dispensary, consumption, supply, and shortly to be extraction, what was that course of like working with West Hollywood? Because from what I’ve learn, they appear to be fairly progressive in making this occur and making an attempt to get license holders to get established within the metropolis with progressive ideas.

Tyler Stratford: Yeah. It appears that, and I’m not very a lot acquainted with California usually, but it surely appears, and what I’ve been informed is that West Hollywood is an innovator within the state and that they like to maneuver ahead with progressive insurance policies and the poll measures, et cetera. So it doesn’t actually shock so much of folks that West Hollywood is doing this.

But it was very, I’ll say, clear working with them in the course of the software course of. We had direct factors of contact. We might speak and ask questions on stuff after a time interval, as a result of clearly there was so much of folks making use of for these licenses. So we needed to wait our spot in line. But the problem appears to be that none of these license software processes are good they usually by no means can be as a result of people are concerned.

So, whether or not it’s Missouri or West Hollywood or Pasadena, there may be scrutiny of the method afterwards. So it’s often by, I’ll be sincere, by the individuals who don’t get a license as a result of those who win don’t have any problem with the method. Why would they? So learn into that half as a lot as you need.

But I’ll say it’s been actually good working with the town, particularly after the very fact, actually ensuring that what we stated we’d do within the software we’re doing in actual life. And of course in the course of the software course of, we didn’t even need to establish a bodily location. So that was totally different on this course of, versus so much of others the place you need to present management of a location.

Ed Keating: Right. So, digging into the license alternative, your references earlier that in relation to these consumption services, it will possibly both be smoking, vaping and ingesting, or consumption of edible merchandise by ingestion solely. Was there ever a strategic alternative level to go someway, or did Monica’s House know that it was all the time going to go down the trail that it selected?

Tyler Stratford: I believe there was a imaginative and prescient from the start that finally it might settle out and all people would have each sorts of consumption, and a method that Jon and Patrick, I consider, took from the start was that, “Hey, we’re not going to go,” since you might apply for each and that appeared to be an even bigger hurdle. The metropolis isn’t simply going to, out of the gate, give anyone who’s untested each of these licenses. And I don’t consider they did.

So it appeared to us to be simpler to get an edible and retail license after which concentrate on co-locating them after which establishing ourselves out there, proving to the town of West Hollywood that we might abide by their guidelines. And then of course, we simply, to be sincere, there’s a poll measure that certified for November that does simply that. It does so much of different issues that I don’t like, but-

Ed Keating: Great.

Tyler Stratford: … it does that.

Ed Keating: Yeah. And some of the opposite fascinating issues I noticed in wanting by way of the purposes themselves are that there ought to be no on-site gross sales of alcohol or tobacco and no on-site consumption of both of these merchandise. Did that shock you, or do you assume that’s actually commonplace with these varieties of services the place they only don’t wish to get all that blended collectively?

Tyler Stratford: I’d say to make use of a military time period, they’re in all probability going to crawl, then stroll, then run into the grownup use and consumption right here within the metropolis. I consider that that, once more, is one thing that’s going to be altering. I believe that as folks, the populace, people who find themselves consuming hashish and alcohol develop into extra educated about their very own ingestion limits of every and each mixed, that it will likely be one thing that doesn’t relaxation a lot on the proprietor of the consumption lounge to actually monitor. And, as an illustration, we at the moment must have emergency protocols in for if one thing goes mistaken, proper? Just like a bar.

Ed Keating: Well, I used to be going to say, and equally, one of the final issues that actually caught my eye and right here I’m actually serious about your operation’s perspective is it stated that hashish consumption areas have to offer regulation enforcement and all neighbors inside 100 ft of the enterprise, the title and telephone quantity of an on-site neighborhood relations worker in case there are any issues with the institution. How do you assume that’s going to work?

Tyler Stratford: I truly like that they implement this as a result of it’s been a greatest apply of mine for a very long time within the kind of neighborhood engagement. If you’re a dispensary and also you’re shifting into an space, get to know your neighbors.

Just like in case you’re shifting right into a home and also you wish to get to know your neighbors, you don’t need them to name the cops first. To be blunt, you don’t need them to name the cops first, you need them to name you. You need them to repair a difficulty in your stage, just a little discrepancy, earlier than resolve to contain the police. Because, let’s face it, they acquired higher issues to do.

And that is one thing that if we will deal with it between us and our neighbors, that they truthfully don’t must get entangled. In West Hollywood, we’re truly required to have a roving guard that covers the neighborhood, in order that’s one thing we’re additionally having to do. That’s one other good factor, I believe, within the kind of neighborhood engagement and interplay is basically simply monitoring the encircling space.

Ed Keating: Yep. No, that undoubtedly is smart. Now, one query I used to be interested in is, wanting again, what about consumption licenses in different states? We know California has been on the forefront and I believe I’ve heard inklings of this in Denver and deliberate, I consider, in Illinois and Massachusetts. But what’s your perspective wanting again on the consulting aspect of your background and likewise what you’ve discovered within the Monica’s House expertise?

Tyler Stratford: Yeah. Actually I forgot to say Denver earlier than, however Colorado truly handed a measure that permits for consumption lounges of three differing kinds, but it surely’s actually primarily based on neighborhood approval. So as a perspective, them, Colorado doing it the way in which that they’re doing as a state, as a complete permitting it, however ensuring the local people has a buy-in, I like that technique. That’s like if in case you have dry counties in some states the place they don’t promote alcohol. It’s mainly essentially the most native communal buy-in.

And what we’re seeing in different states is folks simply testing the envelope. So in Missouri, I consider it’s in Springfield, there’s a consumption lounge that’s “medical,” they usually’re very rudimentary. But they’re seeing what Missouri’s permitting them to get away with as a result of fairly frankly, there’s probably not laws round lounges.

They speak about not being allowed to eat on-site on the retail area or of course at any of the manufacturing or cultivation areas. But I see it as one thing that it’s going to be so much much less regulated. I imply, truthfully, it’ll be in all probability extra within the kind of consumption lounges, not a lot hooked up to retail, very similar to we’ve bars that aren’t essentially capable of give me a 30-pack to remove with myself.

So I believe it’ll form way more in that manner, however truthfully, I believe much more states are going to start out bringing it on-line. I imply, I bear in mind again within the day in Alaska doing a factor on the MJ Freeway and going to a consumption lounge that that they had at the moment in operation again even simply as they handed leisure, it was nonetheless a medical lounge, but-

Ed Keating: Sort of bringing all of it again collectively. I’m curious for Monica’s House, they usually managed to get these West Hollywood licenses in what sounded to be a really aggressive atmosphere up in opposition to some large, well-known names. What’s the pathway for state licenses as a result of, clearly, there’s a moderately sturdy licensing scheme in California?

Tyler Stratford: Yeah. Like I’ve stated earlier than, it’s mainly like a rubber stamp course of. We’ll say that if we’ve the native approval and West Hollywood indicators off on it and all the pieces like that, the BCC on the state stage is probably going going to say, “Hey, great, you’re good with the local entities. Good. Because their regulations and restrictions exceed ours.”

Basically is what usually occurs is that if there’s native laws they exceed that of the state, so if the state truly checks in with the town and says, “Hey, they’re following all your rules, great. Well then they’re definitely following ours. Here’s their state level license.”

And for us it’s been a matter of, the town was, Hollywood requires you to have a public listening to mainly with entry to the general public to allow them to… or metropolis council members the place they’ll ask questions on your software and issues like that. So we’ve gotten by way of that stage of it for all besides our supply, which was truly delayed as a result of of COVID.

So that’s the trail ahead, is basically, as soon as we get our final listening to with the town of West Hollywood for our supply license, we’ll be capable to push that by way of on the state stage. And then there’s truly, in case you’re a veteran and dwell in California, then you definitely get precedent. So you may profit there simply by being a vet. They truly will transfer your paper up the road or your software up the road.

But as soon as we get that, it’s about three months of development on our retail consumption lounge aspect. And then to be sincere, I’m considering we’ll in all probability be open someday in October, November.

Amanda Guerrero: Wow, fingers crossed. Fingers crossed, Tyler. That sounds such as you guys have so much of work forward of you and hopefully no extra COVID-19 delays. But I needed to convey it again to your earlier experiences within the trade. We’ve touched on you working at MJ Freeway and having expertise at Canna Advisors, and it was throughout these instances that you just utilized our platform. So I used to be simply questioning, what are some of the ways in which you utilize Cannabiz Media and…

Tyler Stratford: First off, once I was at MJ Freeway, again once they had been MJ Freeway, they used it mainly to get all of the data on these rising markets the place they had been issued licenses on the state stage. Contact info, location info, and that’s actually essential once you’re making an attempt to seize our market as an ancillary firm usually. So, actually, from that perspective as simply an ancillary firm, that was essentially the most helpful useful resource I might have had on the time that existed actually nowhere else.

At Canna Advisors, it was sort of the identical factor. We wouldn’t put it to use to initially assist folks get licenses in a state, however being co-invested within the success of these licensees, at Canna Advisors, we helped them get the aggressive license. It allowed us to make use of the community in that state to assist them get branding offers or simply, truthfully, manufacturing and packaging offers.

Let’s say that one of our purchasers had solely gotten a dispensary license. Well, for positive, they needed to attach with individuals who had gotten licenses on the cultivation and extraction infusion aspect. That was completely paramount once you’re getting up and working in a state is to have a unified entrance with all the opposite licensees.

We additionally used it, and it’s humorous you guys talked about Oklahoma, as a result of when that was an rising market, and such as you stated, it’s seemingly changing into saturated now, we utilized it for our operational consulting companies. They didn’t have a lot of an software course of, so we didn’t see them as having essentially so much of expertise in hashish to get it up and operating as a result of there wasn’t many necessities moreover being a state resident for 2 years and having a pulse and paying $2,500, just about.

So, it actually helped us get into that community down there and speak to the individuals who had been making an attempt to start out it from the grassroots in Oklahoma and who really want folks like Canna Advisors who had success in different markets with their purchasers to actually broaden their community and broaden their footprint and resolve what their market share was, as a result of as Oklahoma turns into extra saturated, the market share decreases with each license that’s added.

So we used Cannabiz Media’s e mail advertising and marketing marketing campaign platform mainly, and it actually acquired us an unimaginable quantity of hits with the ability to push some of that info to our CRM like Zoho and whatnot, was actually helpful and it actually helped our advertising and marketing staff and our gross sales staff join on what message and what market we had been attacking at what time.

Amanda Guerrero: Wow. I imply, it sounds such as you’ve been capable of not solely make the most of the platform on your personal private recreation, but it surely’s additionally helped your former purchasers prior to now. And that’s nice. I really like that. Now, are there any suggestions or methods that you just’d prefer to share with our viewers?

Tyler Stratford: Yeah. I’m at the moment utilizing Cannabiz Media in Missouri as a result of Monica’s House additionally acquired dispensary licenses and manufacturing licenses in Missouri. So identical to I stated, good for a brand new rising market and mainly increasing your community there.

That’s why I’m utilizing it in Missouri, and the methods and suggestions that I suppose I’d share with you guys is, Cannabiz Media has an unimaginable filtering and mainly issues you may whittle down to precisely what license you wish to see. What sort of level of sale they’re utilizing, the place they’re positioned, you filter by zip code, speak about licensed sort.

Maybe that anyone for us, as an illustration, that I wish to join with in California, who I discovered additionally has a license in Missouri. There’s so much of conglomeration of mainly seeing who was linked to what licenses in a multi-state. So that actually helps us at Monica’s House once we’re utilizing Cannabiz Media. And the identical factor for Canna Advisors.

So, save these lists that you just filter all the way down to since you’ll have a restricted quantity of them, however they’re actually robust. And then construct your e mail advertising and marketing marketing campaign from these actually refined lists, and also you’ll get your target market.

Amanda Guerrero: I adore it. That’s nice, Tyler. I’m additionally a fan of our filtering. It aspects inside the platform as effectively and I’m so glad that it’s serving to you out in connecting you to different companies throughout the nation. It’s essential for our neighborhood to remain linked throughout this time.

But thanks a lot for becoming a member of us right now, Tyler. It was such a pleasure talking with you and studying extra about what you’re doing right here at Monica’s House, and we sit up for hopefully seeing [crosstalk 00:24:35]

Tyler Stratford: On our shoulders to progress this trade accurately and this failed warfare on the medication. And, yeah, pleased to be a component of it with you guys. Miss you and I’ll be seeing you quickly.

Amanda Guerrero: Thanks, Tyler. Ah, Ed, what an awesome interview. I really like catching up with previous pals. But, wanting forward, do you may have any updates for us on the info and licenses we will sit up for from the info vault?

Ed Keating: Yeah. There’s three issues which are taking on our time this week. One, I’ve been speaking about so much, extra hemp dates coming in from some of the states and from our researchers as we work by way of new info that we’ve been capable of get.

Next week’s Cannacurio weblog submit can be about cultivation licenses, so identical to this one, about which states problem licenses for dispensaries and retailers. The subsequent one will concentrate on cultivation licenses so we will see the place there might need been development there.

And then lastly, I’m ending up a white paper on all the businesses that join by way of METRC and Leaf Data, not less than in Washington, and what number of licenses these firms are capable of join with. So it’s simply an fascinating evaluate of some of the extra technology-enabled firms and what states they’ve chosen to function in and what number of licenses they could have the chance to promote to. So, excited to get that one throughout the end line.

Amanda Guerrero: Sounds such as you and the staff are going to be some busy bees over the subsequent week. I’m very a lot wanting ahead to the white paper in addition to the hemp updates. We’ve acquired a partnership going with the National Hemp Association by way of our Trade Association Partnership program, and we’re undoubtedly wanting ahead to sharing that with you guys as effectively.

Thank you everybody for becoming a member of us on right now’s podcast. We’re your hosts, Amanda Guerrero and Ed Keating. Stay tuned for extra updates from the info vault.

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