In the newest episode of the Cannacurio Podcast from Cannabiz Media, my co-host, Amanda Guerrero, and I talk about hemp licenses, Florida license violations, and extra. We additionally communicate with Brian Lopez, CEO, and Scott Denholm, COO, of BryteMap, which is a omprehensive seed-to-sale software program answer for all hashish companies growers, dispensaries, and suppliers.

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Cannacurio Podcast Episode 12 Transcript

Amanda Guerrero: Welcome to the Cannacurio Podcast powered by Cannabiz Media. We’re your hosts, Amanda Guerrero and Ed Keating. On as we speak’s present, we’re joined by Brian Lopez, CEO of Brytemap, and Scott Denholm, the Chief Operating Officer. We’re very excited to have them be a part of us on as we speak’s present. But as at all times, earlier than we soar in with our friends, let’s check-in and see what information Ed has realized this week from the info vault. Ed?

Ed Keating: Hi, Amanda. As we’ve seen the final couple of weeks, there’s rather a lot happening on this planet of hemp. So much of these applications have now issued all their licenses or at the very least those which might be issuing them on an annual foundation. And we only in the near past added in 755 or so hemp licenses for the state alongside with 675 folks as properly. So when you’re making an attempt to succeed in them, we’ve acquired that info as properly.

There are three totally different license sorts within the state, and it consists of growers, processors, and testers. And what we noticed in wanting on the information, it was not rather a lot of vertical integration, so that you didn’t get too many individuals stacking up a number of licenses. What we did see is that 81% of the licenses are cultivators. And that’s actually constant with what we see throughout HIPAA applications nationally, that they are usually very develop heavy.

We additionally observed that the CBD consumables are going to be dealt with by one other regulator. Once once more, that’s fairly constant too as CBD turns into extra into the mainstream, most states are realizing they don’t want a complete company to control that. So it usually comes underneath the Department of Health or folks regulate meals, and so forth.

One of probably the most attention-grabbing issues that I noticed in all of the regs I checked out for Texas is that the state will compile a listing of banned producers in the event that they’re dangerous actors. So in the event that they do three naughty issues over the course of a pair of years, they may get on the checklist. So I’ll be wanting ahead to discovering that checklist from the regulator sooner or later sooner or later.

Amanda Guerrero: Wow. That’s attention-grabbing to notice about Texas not having rather a lot of vertical integration. It’s a special story than some of the opposite hemp markets that we’ve lined. But wanting forward, Ed, relating to the CBD consumables, do you suppose we’re going to see an analogous license pattern to what we noticed in Louisiana or Florida relating to comfort shops listed as licensed retailers for hemp CBD?

Ed Keating: It’s query. We’ve really acquired one of the attorneys on the group having a look at that and different states too as a result of it simply makes rather a lot of sense. I feel from a regulatory standpoint and from a authorities standpoint, as I mentioned earlier than, who has to create a complete nother regulator only for one product kind.

And as I’ve mentioned earlier than on the pod, rather a lot of these corporations who get these licenses, usually comfort shops, grocery shops, and so forth., are already actually good at dealing with extremely regulated merchandise like tobacco, lottery tickets, alcohol, gasoline – all this stuff which might be closely taxed and regulated. I feel CBD matches proper in there. My guess is we’re going to see extra of that and time will time actually inform.

The different factor that we’ve been are Florida violations. So we did a request from the regulator and they lastly acquired again to us. And it’s been fairly attention-grabbing to dig by way of these. So much of specificity, I suppose, as there needs to be when you’re getting a violation thrown in opposition to you.

But one which I had examine in one other article and really noticed the doc was MedMen getting fined $15,000 for altering window tints. And then, Knox Medical, getting letters from the state as a result of apparently their supply vehicles had been carrying some kind of promoting and they hadn’t had that accredited forward of time. And then 3 Boys Farms, One Plant, additionally acquired the window tint violation. Definitely, some attention-grabbing tales there that I’ll be digging into and doing a weblog put up on for subsequent week.

Amanda Guerrero: Ooh, I can’t wait to learn extra in regards to the weblog put up. Just out of curiosity, did you discover some other developments within the violations, looks as if the window tints had been giving folks some hassle?

Ed Keating: You know what? In that state that gave the impression to be an enormous one. There’s really a 3rd firm that additionally had that. But in making an attempt to have a look at what we see in different states, they’re actually all around the map. So much of instances it’s how folks deal with the product and put it in locations they’re not presupposed to.

Somebody did get in hassle in Florida for the way they saved flower or how they handle their manifests. I feel these varieties of administrative issues are most likely extra constant throughout states, whereas the signage and the window tints – there are rather a lot of guidelines on that.

I do know that right here within the State of Connecticut, they got here up with a 15-page doc on all the principles and regs you wanted only for the way you promote. Can you’ve got neon indicators? Can the indicators be illuminated? Can they be illuminated after darkish, to what hours? I feel there’s rather a lot of that that occurs on this house throughout the nation, however it may be exhausting to get this info and write about it.

Amanda Guerrero: Well, I sit up for digging into the violations with you and the info group with your new publication, so thanks a lot, Ed. As I discussed as we speak, we’ll be joined by Brian Lopez and Scott Denholm from Brytemap, keep tuned.

Welcome again to the present, everybody. Today we’re joined with Brian Lopez and Scott Denholm of Brytemap. Both are veterans throughout the business. And we’re so excited to have them on the present. Brian is the present CEO of Brytemap and Scott is the COO. Welcome you two. How are you each doing?

Brian Lopez: Doing properly. Doing properly. Thank you for having us on the day, Amanda.

Amanda Guerrero: It’s our pleasure. We’re so excited to have the Brytemap group on with us. Not solely are you guys business veterans but in addition have been Cannabiz Media subscribers and one of our energy customers. Thank you for becoming a member of us, however I wished to present some background to our viewers right here. Brian, I’ll ask you first. How lengthy have you ever been within the business and the place did you’re employed earlier than?

Brian Lopez: I’m happening about three and a half years within the business. We began the corporate in late 2016, actually acquired getting into, I’d say in earnest in 2017. Prior to that, I had labored for an IT options supplier centered primarily in IBM house, have rather a lot of expertise with working inside IBM of their options, additionally Microsoft SAP, and VMware. So my background actually from the time that I used to be in school has been relating again to IT.

Amanda Guerrero: Wow! Understood. And Scott, how about you? How lengthy have you ever been within the business?

Scott Denholm: If you’re going to make me date myself, I’ve been working within the business for about 10 years now. I began as a personal marketing consultant in 2010 working for the Department of Gaming in Colorado as a marketing consultant, however particularly round marijuana monitoring. So it’s been about 10 years now.

Ed Keating: Wow. Well, thanks for sharing that with us. It’s positively rather a lot of business experience that you just each are bringing into this house. I’d like to modify over to Brytemap particularly. I’m hoping you can inform us, as the 2 leaders of the corporate, what makes you distinctive and what makes Brytemap the nice answer that it’s for the business?

Brian Lopez: Well, I feel the factor that we’re actually enthusiastic about in phrases of the place Brytemap is heading is that the software program and the options that we’re developing with, and I really feel like we’re on such an actual accelerated tempo of innovation proper now. And we’re really ready to do this as a result of of the luxurious of having a brand new software program code to work with.

So much of the issues that we’ve included are some of the newer applied sciences on the market. So we’re in a position to actually pivot some new ideas fairly rapidly. And to have the ability to have one thing like that, I imagine whenever you’re dealing with one thing that’s extra trendy and kind of 2020 versus doubtlessly one thing within the earlier 2013 or much less, there have been some limitations simply from a know-how standpoint of what may very well be attainable.

We’re actually enthusiastic about the truth that we’re coming to the market with some actually modern merchandise which might be designed to not simply tackle one level answer or one other. What we’re making an attempt to do, and it’s a really formidable elevate, is to have a look at the business and particularly the retailers and processes of dispensary in growers, and attempt to encapsulate all of the issues that go on in a enterprise’s day within the life of, and have the ability to tackle every of these wants inside our software program platform.

That’s a really grand, considerably monolithic imaginative and prescient, however it’s additionally one thing that from a help standpoint, I feel turns into a really, essential factor to have.

Ed Keating: Yeah. It seems like … one solution to describe that in different industries I’ve been in is making an attempt to create an end-to-end workflow answer in order that when you’re in a develop, or manufacturing, or in a dispensary, you’re actually in a position to do all of the duties it is advisable do inside Brytemap. Is that sort of what your imaginative and prescient is?

Brian Lopez: That’s an correct assertion, Ed. And we’re actually excited as a result of we’ve acquired the GreenR platform out available on the market that’s designed to do precisely what you simply described, which is to take rather a lot of these disparate instruments that rather a lot of dispensaries are spending cash on each month, and having to deal with the totally different help calls to make doubtlessly finger-pointing and issues like that.

We’re making an attempt to convey all of it underneath one umbrella in order that the consumer who may be very centered on selling their enterprise, driving extra transactions, participating their clients, can spend extra time doing that versus dealing with technical help points throughout a number of platforms.

Ed Keating: That makes rather a lot of sense. And one of the issues that I wished to the touch on as we speak, and it additionally goes again to what Amanda and I had been speaking about earlier, are violations and compliance information. And I feel as you’ve got gone out to {the marketplace}, you’ve highlighted to potential clients, “Hey, you don’t want to wind up in a situation where you’re not compliant with Metrc,” or different issues like that.

I’m curious how is that working to your buyer? How is that messaging working? And how does your product assist hold your clients out of hurt’s means?

Brian Lopez: Okay. Well, simply in phrases of Metrc proper now, clearly, my accomplice, Scott, who spent the latter half of 10 years with Metrc and constructing that answer as much as what it’s as we speak. There’s a pair of various things that we’re doing. And I’ll begin with, Scout, as a result of I feel Scout is the product that’s actually going to be there and is there now for customers to take benefit of.

But it’s designed to deal with one basic requirement for growers, processors, and dispensary, which is I’ve tags. I must ensure that the tags, whether or not they’re on a plant or on a bundle are mirrored correctly inside Metrc. I’ve acquired to have stock that matches on my aspect of the world, but in addition within the state regulatory aspect of the world.

That is the fundamental want that rather a lot of the operators want proper now. And what we’re doing is leveraging the facility of RFID to do this, which is great as a result of now we are able to really speak to our operators and say, “Look, the investment that you’ve made in these 45 said tags,” or no matter they’re going to run, “can actually get something out of it now.” And it’s actually one of the primary instances that an organization has been really in a position to take benefit of that. So it’s beginning off with that one basic want. Help me remedy my Metrc dilemmas, if there are dilemmas.

And then, as we transfer that by way of to the retail platform like I discussed with GreenR, GreenR has acquired to have the ability to guarantee compliance, but in addition we had been making some makes an attempt and we’re being profitable with it in permitting some of our states or some of our customers within the states to have the ability to pull some of that Metrc information into the precise point-of-sale system that permits affected person counselors or budtenders to see what a affected person’s allocation is in real-time, which supplies simply that higher stage of visibility, that higher stage of oversight, which retains operators out of hassle, out of the hurt’s means, as you had talked about.

Ed Keating: That makes rather a lot of sense in phrases of actually serving to these of us, particularly getting real-time information, which we all know in our enterprise of Cannabiz Media is tremendous vital.

Now, one of the questions I wished to throw over to Scott has to do with coming into new markets. And I don’t imply it from essentially a gross sales standpoint, however as the corporate is making an attempt to determine the place can we go subsequent?

If you go into a brand new state, it’s my understanding that “Okay, there’s a whole new set of business rules that are going to have to get ingested by Brytemap.” Scott, I ponder when you may stroll us by way of what that strategy is like from the COO perspective?

Scott Denholm: It’s an amazing query. I admire that. It’s actually understanding what the principles and rules are going to be like. The great factor about being on this aspect of the business is when you take a look at the state’s guidelines and rules of what they’ve printed, and then take a look at similarities to states that they need to emulate, you’ll be able to really get a good suggestion of find out how to anticipate your clients’ wants. Ultimately, on the finish of the day, profitable corporations are good at assembly their clients’ wants and anticipating what they need.

And being on this aspect of the bridge, and you’re really wanting what the state’s necessities are legally, like as an illustration, in Maryland, we now have COMAR. The Code of Maryland Regulations tells you precisely what the state is anticipating, and what they need, and what they anticipate their licenses are going to do. And that provides us a [inaudible 00:15:14].

It tells us what do we have to do with our software program, understanding what the regulatory aspect of it’s. So once we take a look at a brand new state, we are able to really simply lookup and take a complicated look and say, “This is where the state is going.” And say, “Hey, they’re comparing hemp to other states,” then you’ll be able to see the place they’re going to move.” So it’s actually about public compliance, public security and serving to our clients be in compliance with one state or the opposite.

Ed Keating: Got it. And Brian, kind of from the enterprise aspect, how do you make the dedication as to the place to go? I’ve been wanting rather a lot at who connects to Metrc and in what states? Brytemap connects actually broadly throughout the United States, which I feel is nice as a result of I do know if I had been selecting a software program supplier, I’d need anyone who’s been to a few of rodeos and is aware of the principles and regs throughout the nation. How do you determine, “Boy, we really need to get into Missouri,” or no matter that subsequent state is?

Brian Lopez: Well, for proper now, we’re a small firm. We’re rising our firm at hopefully what’s deemed to be a accountable charge. I don’t need to be too forward over my skis in phrases of getting right into a market that we are able to’t help. Right now, what we’re actually centered on are the states primarily that use Metrc. Hopefully, for any listeners on the market that doesn’t discourage as a result of there’s another issues we now have coming down the pipe.

But I feel the place we add probably the most worth proper now and the place we have to focus our energies can be in these states which might be comparatively new to Metrc and comparatively new to having medical applications, leisure applications as properly. We’ve acquired a brief checklist of states that we actually suppose maintain an incredible quantity of potential.

And I really feel like what we are able to do is absolutely take a look at some of these states, and primarily, these rising market states are solely East Coast or East of the Mississippi River. There’s heavy populations, and I feel that that’s actually the place proper now realizing what we now have obtainable to folks and how our deliverable comes out, and the methodology on how we help our clients in phrases of an preliminary implementation actually lends itself to some of these states which have new unbiased operators which might be actually serious about making an attempt to get themselves to a spot the place they will conduct enterprise with out having to juggle rather a lot of these totally different applied sciences, like I had talked about earlier.

So for us, sure, rising market states, ones that use Metrc, primarily centered within the East and the Midwest.

Ed Keating: That is sensible. And to strive and assist me perceive and put you guys in the correct body, how do you describe your self to those potential license holders? Because it appears you’ve gone means past being a point-of-sale options supplier. To me it looks as if nearly a seed-to-sale supplier, is that proper? Or how do you describe your self to potential clients?

Brian Lopez: I painting us, and I actually attempt to promote the concept we’re a high-grade enterprise answer for dispensaries, processors, and all the way in which again to growers. We have rather a lot of merchandise on the roadmap and issues that haven’t even been launched to the market but. Eventually we’ll put all of the items collectively for that massive seed to sale platform. And we don’t have that but, however we’re placing these items collectively.

I actually need to use that chance to get a foothold within the door with our growers and processors with Scalp, as a result of Scalp supplies rapid worth regardless of what different seed-to-sale answer that they could be operating. It doesn’t matter, they may nonetheless proceed to run it. Our gadgets are mobile-based platform that’s as I mentioned, it’s there to design. It’s there for a degree answer that’s there to assist with regulatory and compliance.

But the lengthy broad imaginative and prescient, Ed, is that what we simply did with GreenR within the dispensary is strictly what we’re going to do with the growers and the processors which used to usher in that very broad platform. We actually are centered on checking off the elemental packing containers of compliance first and foremost.

And it’s the one factor that, Scott informed me that we’d do upon his arrival to Brytemap which was, if we’re going to do something first, it’s going to be to feed the beast, the beast being Metrc. Once we are able to try this, then we are able to get into some of the opposite enterprise processes, some of the analytics information that we’d prefer to go after.

But I feel everyone knows that rather a lot of this takes time, and it takes rather a lot of cash to get thus far. And we’re making an attempt to choose off the fast wins and the issues that we imagine are going to matter most to folks.

Ed Keating: That seems like an amazing components. As anyone who’s carried out rather a lot of workflow, software program, some of the principles that I keep in mind we tried to concentrate on had been you need to automate issues which might be repetitive in nature that even have a excessive threat of noncompliance. And on this case, you actually don’t need your clients to lose a license, one thing of excessive worth as a result of they didn’t do it proper.

And then, thirdly, you are inclined to need to have some kind of a rule base you can examine and make sure that it’s proper. And then fourth, you’re most likely going to be producing some kind of artifact so that folks can say, “Okay, I have my report, I know I’m good.” So it seems like when you’re specializing in these issues, you positively have an amazing components. We’ll all keep tuned for what’s on that roadmap and what’s coming subsequent. I’ll be wanting ahead to listening to extra.

Brian Lopez: Yeah. It’s going to be a really thrilling second half of the yr for us. And going into 2021, we actually are hoping that we are able to get what we imagine goes to be an actual … it’s going to be a typical bear for the growers and processors on the market. It’s a really time-consuming course of of what we’re present process, however we’ve acquired rather a lot of optimism with it. And once more, it’s actually only a matter of making an attempt to place all of the items collectively, come out with one thing that’s going to make a right away impression on operators.

And I need to stress that what we’re making an attempt to do on that aspect of the world with growers and processors is not only going to pertain to states that use Metrc in operations in these states. It’s really going to be designed to deal with the hemp business as properly, which is one of the extra time-consuming parts to all of this. Because if you concentrate on it, there’s a complete totally different set of rules and a complete totally different set of workflows which might be going to wish to happen with the hemp business versus what we now have with the marijuana aspect.

Ed Keating: Without a doubt on hemp.

Amanda Guerrero: Well, wanting forward, Brian, I imply, each you and Scott have shared some nice insights as to what’s subsequent for the BryteMap group, however I wished to pivot the dialog a bit bit in the direction of some of your gross sales and advertising and marketing efforts, particularly as it’s, you guys make the most of the Cannabiz Media platform. How has Cannabiz Media helped you guys to additional join with the license holders and the operators?

Brian Lopez: Well, a shameless plug for Cannabiz Media right here.

Amanda Guerrero: We find it irresistible.

Brian Lopez: We signed up with Cannabiz Media about two years in the past, and it’s one thing that we work in on daily basis. We need to keep up on the newest and biggest – not solely the regulatory information, however enterprise information. So we consistently are utilizing this as actually an extension of our CRM, our inner CRM platform.

And it’s turned out to be a really useful gizmo as a result of as we get ourselves into some of these advertising and marketing campaigns, and if we need to be very particular in regards to the specific verticals that we’re going to go after and within the specific states, we now have that capability to drill down on it.

I feel one of the extra attention-grabbing issues is once I’m speaking to some potential traders in our firm, and all people needs to ask “Well, what’s the addressable market?” Well, let me let you know what the addressable market is. And I say, “How much time do you have?” And then often what I attempt to do is to drag them on some kind of a name the place they will see my display screen and I pull up Cannabiz Media, and I’m going, “Look, if you want to know how many different entities are within the U.S. and Canada, and we can just go through all these different filtering parameters.” They’re like, “Wow! Okay, I get it.”

So that is nearly, I don’t need to say infinite, however it certain feels near that. And I feel rather a lot of our efforts are going to be tied to being focused round some of these campaigns that we need to go after. I imply, clearly with Scalp, we really feel like there’s a ton of worth for the growers specifically.

We have full visibility by utilizing your platform, Cannabiz Media, to have the ability to go after some of these specific operations. I feel as we evolve as an organization, one of the issues that we’re actually going to be centered on is content material advertising and marketing. Scott and I actually get pleasure from doing interviews with of us as a result of I may sit right here and speak all day, however actually the man that’s half of this podcast who has over 10 years of expertise within the business from a regulatory aspect, who may I’m certain write a e book about every of how these states went into Metrc.

We have some actual educated of us that I’m actually pleased to be a component of. And I’m there as, I suppose you can name me the Pied Piper at my firm. But from a wealth of information, Scott’s the man. So I feel we need to take some of that market to folks, have folks perceive that we’re not only a software program firm that’s making an attempt to make their means within the hashish business, however we really know what we’re speaking about as a result of we now have the expertise and all they must do is take a look at Scott’s bio.

Ed Keating: Yeah. That’s an amazing level. Absolutely, having subject material experience is so vital in terms of compliance and ensuring that you just hold your clients out of hurt’s means and assist make them profitable.

Pivoting over to Scott, as soon as once more, wanting forward, I’m curious, what type of developments you’re seeing as you maybe take a look at the info that you just get and what could also be coming from the COVID disaster as properly?

Scott Denholm: Well, I feel, first return and Cannabiz Media is one of the important thing features for us is that forecasting facet. Because you guys present us with a stage of information that helps us determine which states we’re going to go to. Which states we need to take a look at and put a presence in. I imply, there’s at all times that, all people [inaudible 00:27:01] from a software program perspective as a result of it’s 5 corporations, proper? And it’s [inaudible 00:27:06] on one. But these are the straightforward stuff you get into, ought to we go after Ohio or Michigan? What does our product do? What do we have to change or alter to bein that state?

I imply, your information that we imagine from what you’re doing may be very useful from a product growth standpoint as properly. I simply wished to leap in there with Brian’s feedback on gross sales and advertising and marketing is vital, however there’s additionally rather a lot of the way you … whenever you’re making an attempt to develop a product roadmap. About who you’re going after?

So forecasting is [inaudible 00:27:40]. I simply wished to throw that out. So it’s essential to have as we transfer alongside that entry to that information and then with creating merchandise and make sense.

Ed Keating: Oh nice. And I’ll be curious to see how these different developments develop that can impression the business actually for all of us, as a result of it’s curious to see how some of the long run hashish applications have gotten a bit derailed the place they’re not in a position to get signatures. So they could not have the ability to convey new states on board. We’ll must see how that progresses and what impression that’s going to have on future market progress as we transfer ahead.

Brian Lopez: One of the issues I wished to speak about actual rapidly is that if we’re speaking about adjusting to market situations, we’re actually excited and fairly proud of the truth that rather a lot of our dispensaries as soon as some keep at dwelling orders got. And rather a lot of our companies focus within the state of Maryland, which is the place we’re headquartered.

When the keep at dwelling order was given by our governor, it was actually inside 24 hours the place our enterprise wanted to actually rapidly pivot to one thing that in our world it’s nearly been like an afterthought, which is our on-line ordering portal and our eCommerce platform.

And it went from being one thing the place we had a point-of-sale system and we confirmed all people all these nice issues that we now have. And on the finish of this speak that we’d have with them, if it was a brand new prospect, we’d say to them, “Hey, and by the way, we have this online ordering portal over here, and we can work through it, and you can integrate it to your point-of-sale system.” And folks type of nod their head and go, “That’s great, and well, we have WeedMaps and Leafly, and Jane. Okay, great.” But what it did for us, it put us squarely in a dialog the place we weren’t simply checked out anymore because the point-of-sale system throughout the 4 partitions of the dispensary.

We needed to make some modifications to our workflow inside our software program and make some very speedy enhancements on the web ordering and e-commerce piece to present our dispensary purchasers a capability to not solely transact enterprise outdoors of their 4 partitions, their regular 4 partitions. But in some circumstances we now have one dispensary that’s doing one hundred percent now of their transactions by way of drive-through. We produce other dispensary’s which might be doing simply curbside. And we now have others which might be doing a mix of curbside finish supply. And all of these issues that go into our software program must have relevance to these newly modified workflows.

So we had been ready to do this. We’ve been in a position to assist our clients with it, we’ve even included an built-in digital cost choices. So some of the drivers which might be doing door-to-door deliveries are literally strolling as much as the door and making that transaction for that affected person with a debit card that’s cellular-based. Huge worth to folks once they don’t have entry to the money, and they don’t need to exit.

So these are issues that we tried to do in three months or much less to proceed to drive the worth of our platform. And it’s evident as a result of everyone seems to be concerned, giving us nice suggestions about how we are able to repeatedly enhance the product.

Ed Keating: That’s an amazing story. And you made me suppose of one thing whenever you mentioned related. And I’d say that related actually solely will get you to date. It sounds such as you’ve actually reached a a lot greater threshold of being indispensable. Relevant is kind of buyer satisfaction versus buyer delight, however actually sounds such as you hit the ball out of the park to your purchasers as a result of they had been in a position to keep in enterprise and proceed. As you mentioned, some of them at 100%. Congratulations, that’s an amazing, nice story, and actually kudos to the group for pulling that off so rapidly.

Brian Lopez: Thank you. Yeah, it feels good. And you’re proper. We do need to be an indispensable accomplice to those clients. It’s one of the issues that I feel we as an organization are centered on greater than something, which is the shopper expertise. And the shopper expertise has acquired to come back not solely from how a dispensary buyer, the one who’s coming in and shopping for product, how they work together with that group that’s on the dispensary however how we deal with the dispensary, what we are able to do to assist enhance their enterprise.

And in order that’s one of the issues that as we evolve into the long run – it’s an enormous precedence of mine in addition to Scott’s – to ensure that we uphold that flexibility for our clients, the willingness to pay attention, the willingness to be versatile with them, and to do no matter it takes to attempt to assist them enhance it of their experiences.

It’s robust to do. I feel the largest trick right here is simply how do you scale that? How do you scale that to not only a dozen purchasers, however whenever you begin to get larger, how do you try this with 500 to 1000 purchasers?

Amanda Guerrero: Well, fortunately studying find out how to pivot rapidly evolve to new workflows and establishing flexibility inside your groups are issues which might be nothing new to the hashish business. And it sounds such as you, Brian and Scott and the remainder of the BryteMap group are doing a unbelievable job at not solely offering to your clients, but in addition to adjusting to this new world that we reside in.

I really like doing reveals like this the place we now have such passionate thought leaders on with us. Brian, Scott, thanks a lot to your time and your commentary. I really feel like I’ve realized rather a lot, and I do know Ed’s loved talking with you each. Thank you a lot for becoming a member of. We hopefully sit up for seeing you guys after quarantine or on the subsequent digital commerce present.

Scott Denholm: All proper. Thank you very a lot. We admire it.

Brian Lopez: Thank you, Amanda. Thank you, Ed.

Amanda Guerrero: Yes. Thank you. Well, Ed, as I discussed, I realized rather a lot as we speak, however I wished to examine in a single final time and see if there’s anything I’ve to sit up for studying over the subsequent week from the info vault?

Ed Keating: Absolutely. There’s nonetheless heaps happening within the hemp house. So simply this week, we’ve gotten some new information in from Tennessee, Kentucky, and Illinois, which may very well be as much as 17,000 information, however we’re digging by way of that. We suppose in rather a lot of circumstances, it’s one license with many amenities or plots. So we need to ensure that once we do put the knowledge out it doesn’t create an enormous spike in licenses, however it nonetheless is rather a lot of new develop licenses coming from these farm states. So not a shock there.

And then one factor that we’ve began to dig into is a few of the distinctive information that the regulators have been in a position to share with us on the hemp aspect. What we’re seeing extra of is what type of seed these farmers say they’re going to make use of or what the hemp can be used for in phrases of totally different makes use of for fiber or meals, and so forth. And then for one state, they really shared whether or not the property is owned or leased. So we thought these had been type of attention-grabbing anecdotes that’s buried within the information and we’re going to see if we are able to make that extra obtainable in order that our clients can get a clearer image of what these licenses and our cultivators are specializing in.

Amanda Guerrero: Well, it’s like they are saying, the satan is within the particulars, and it looks as if the Cannabiz Media group is on high of it and discovering all of these particulars that can actually be useful to us as we proceed our gross sales and advertising and marketing prospecting for these hemp license holders. Well, thanks for the replace, Ed.

This has been the Cannacurio Podcast powered by Cannabiz Media. We are your hosts, Amanda Guerrero and Ed Keating. Thanks for becoming a member of us as we speak and keep tuned for extra updates from the info vault.

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