DataOwl supplies point-of-sale (POS) enhancement, buyer relationship administration (CRM), and enterprise operational options to the hashish business. The DataOwl software program integrates all the knowledge in a dispensary POS system into a set of instruments that enhance operations, help advertising, improve revenues, and save time.
Cannabiz Media spoke with Michael Crane, National Sales Executive at DataOwl, to study extra about how he and his group use the Cannabiz Media License Database for analysis, outreach, and gross sales progress.
Why Does DataOwl Subscribe to the Cannabiz Media License Database?
DataOwl subscribes to the Cannabiz Media License Database to analysis and perceive state license buildings, keep on prime of business updates, and establish alternatives in help of its gross sales and progress targets.
“We definitely utilize the Cannabiz Media License Database heavily here at DataOwl,” shares Michael. “It’s our go-to source for notifications on new licensing. But in addition to that, we like to dig into the deeper layers that Cannabiz Media provides, which is the licensing types. We aren’t just a solution for retail dispensaries. There are many different licenses types out there that we can provide our solutions to.”
Cannabiz Media tracks a considerable amount of particular particulars about license sorts and particular person licenses throughout United States and worldwide markets, and DataOwl leverages that knowledge strategically. Michael says, “We utilize Cannabiz Media to understand and have insight into who’s vertically integrated and who’s not. In addition to that, we use it to identify who the best contacts are and who actually runs those licenses, so we can reach out and get valuable information.”
Michael believes the Cannabiz Media License Database can’t evaluate to different gross sales instruments that he has used earlier than. He explains, “This sales tool is definitely in the culture and industry where most of the time, sales tools or lead tools are literally just leads or lists. The Cannabiz Media License Database is very dynamic, and you can tell that everybody who’s participated in working on it participates in the cannabis industry as a whole. You can clearly see that.”
According to Michael, the important thing to successfully utilizing the Cannabiz Media License Database requires each technique and execution. “Plan your strategy on making solid contact because these leads are very good contacts,” Michael advises. “They’re within the company, so it’s all about doing a value-add – not just selling to sell but actually making a communication that gives value to the operators.”
What’s Next for DataOwl?
DataOwl has been busy introducing new options to the hashish business so as to assist its shoppers function efficiently throughout the COVID-19 disaster. Three main improvements not too long ago dropped, together with a distant on-line check-in for dispensaries to execute curbside pickups and on-line ordering that’s now executable in three days.
The third main innovation that’s rolling out is an integration with BioTrack and DataOwl’s on-line ordering. “We’ve always shown live inventory,” says Michael, “but now, our online orders will actually route automatically into the point-of-sale system, helping the retail staff execute all those new online orders that they started to see because of COVID-19. Previously, it was a separate dashboard they had to log into to execute that the order is ready for pickup and things like that. Now, it will happen directly inside the point-of-sale system.”
For extra details about DataOwl and to listen to extra insights from Michael Crane, comply with the hyperlink and hearken to Cannabiz Media’s current Cannacurio podcast episode that includes Michael because the particular visitor.
To study extra about how subscribing to the Cannabiz Media License Database may help your online business, comply with the hyperlink and schedule a free demo.
Susan Gunelius, Lead Analyst for Cannabiz Media and writer of Marijuana Licensing Reference Guide: 2017 Edition, can be President & CEO of KeySplash Creative, Inc., a advertising communications firm providing, copywriting, content material advertising, e-mail advertising, social media advertising, and strategic branding companies. She spent the primary half of her 25-year profession directing advertising packages for AT&T and HSBC. Today, her shoppers embody family manufacturers like Citigroup, Cox Communications, Intuit, and extra in addition to small companies around the globe. She has been working with shoppers within the hashish business since 2015. Susan has written 11 marketing-related books, together with the extremely widespread Content Marketing for Dummies, 30-Minute Social Media Marketing, Kick-ass Copywriting in 10 Easy Steps, The Ultimate Guide to Email Marketing, and she or he is a well-liked advertising and branding keynote speaker. She can be a Certified Career Coach and Founder and Editor in Chief of Women on Business, an award-winning weblog for enterprise girls. Susan holds a B.S. in advertising and an M.B.A in administration and technique.