Welcome to Cannabis Marketing Live, All Puff. No Fluff.
Today is all about running a blog. In this episode, we’ll cowl:
- Why running a blog is crucial for hashish firms
- What it’s good to know to get began
- Blogging Best Practices
Check it out!
When I began my first weblog in 2001, it was strictly for enjoyable and allowed me to do two issues I really like:
- inform tales about my work/journey adventures
- Stay in contact with pal and household with out having to ship emails to everybody (oh life earlier than social media was so enjoyable when it got here to staying in contact)
Over the years, it was crucial for me to remain up-to-date about running a blog for my college students and purchasers. I’ve taken courses about running a blog, researched it extensively to construct a case for running a blog on the college the place I labored, and eventually, I train running a blog as a part of my social media courses.
But sufficient about me. Let’s speak about why running a blog is crtical for your hashish firm.
Blogging continues to be vital, and much more so for hashish firms.
Consider these stats:
- B2B firms that blogged 11+ instances monthly had virtually 3X extra site visitors than these running a blog 0-1 instances monthly. (HubSpot, 2015)
- B2C firms that blogged 11+ instances monthly received greater than 4X as many leads than those who weblog solely 4-5 instances monthly. (HubSpot, 2015) (Source: https://www.hubspot.com/marketing-statistics)
- 47% of patrons seen 3-5 items of content material earlier than partaking with a gross sales rep. (Demand Gen Report, 2016)
- 94% of people that share posts achieve this as a result of they suppose it is perhaps useful to others
Blogging is crucial for hashish firms
Here are just a few the explanation why:
- You OWN the platform, you personal the content material
- Create unique content material that’s new and wanted within the trade
- Continue serving to to alter the perceptions round hashish throughout the nation and the world
- Increase your search rankings on Google (since we will’t run paid advertisements on Google)
- Consumers buy from websites that offered trusted info and content material!
- No one can shut you down
What it’s good to get began
There are a number of instruments on the market that make running a blog rapidly change into intense and time-consuming, so we’re solely going to deal with just a few of them at the moment.
- Your firm and web site
- Clear targets
- Understand your viewers (create a buyer persona)
- Key subjects your viewers is fascinated by – and there’s a big lack of actual content material to assist new hashish prospects really feel snug!
- Start Writing
Blogging Best Practices for Your Cannabis Business
There are many finest practices and suggestions to make use of content material to develop your online business. Here are just a few key tricks to get you began!
Write for your viewers
Who are you writing for? Are you writing for a millennial who’s an everyday smoker, or a child boomer seeking to strive it for the primary time in many years? Write for them. Don’t attempt to write for everybody, however write for them, you’re chatting with actual individuals
Who is your model? What do you stand for? Why is your organization in enterprise? What is your Why? Use these guiding ideas to remain true to your organization and your viewers. Our prospects are refined they usually can sense insincerity, so keep on with being actual. Life is just too quick to do the rest.
Use Your search engine marketing Cannabis Keywords
Write for your viewers, however you wish to be sure you’re together with search engine marketing key phrases in your posts. Tools like Yoast (WordPress Plug-in), SEMRush and Answer the Public may also help you get began find one of the best hashish key phrases for your online business.
Use photos, movies, GIFs, podcasts, or no matter is simpler for you and suits your fashion. Always be sure you are utilizing key phrases and describing your content material. Google doesn’t scan movies so precise phrases are nonetheless key to bettering your search outcomes, buyer belief, and rising your online business!
Start Blogging Now! Create Great Cannabis Content for Your Audience2018-08-202019-03-30https://motamarketing.com/wp-content/uploads/2020/02/mota_hori_lockup_1-blue-300×170-1.pngMota Marketinghttps://motamarketing.com/wp-content/uploads/2018/08/black-blogger-blogging-6469.jpg200px200px