Every 12 months I sit down and evaluate the earlier 12 months.

What did I accomplish? What worth did I add for my shoppers and college students? Let’s speak about the superior issues that make me wish to pull out my favourite old skool hip hop songs and dance round the home like no one is watching besides for a barely judgemental canine?

What did I study? What can I enhance? And, most significantly, what do I need the subsequent 12 months to seem like? 

This 12 months was no totally different. While I used to be nonetheless in Santa Cruz for the holidays, I escaped to a small cafe and settled in at a high-top desk with a stack of clean paper, coloured sharpies, and a coconut milk latte.

3words 2019 brainstorm
I may in all probability use one other pocket book to spherical out the stack.

Still recovering from a chilly that had me in its grips for a couple of weeks now, I used to be struck with the grim reminder that I’ve spent the previous few months committing each error made by the ghosts of entrepreneurs previous. 

  • “Don’t let your health slide,” they mentioned. 
  • “If you don’t take care of yourself, no one else will.”
  • “If you don’t take care of yourself, you can’t take care of your clients.”
  • “Always start each day before your alarm and go to the gym, meditate, go for a run, eat a good breakfast, play with your kids, go surfing, or hug your wife.” (Because let’s face it, the ghosts of entrepreneurs previous are at all times males). 

I’ve heard all the warnings. And but, I nonetheless mentioned sure to educating, sure to new shoppers I like, love, love, and sure to networking occasions. 

In doing so, I mentioned no to me. Self-awareness is a bitch when she’s ignored.

Feel free to cue the violin. 

Without additional tales, I current to you my 3 Words of 2019, written in Sharpie (which makes it extra actual) and fueled by espresso and chilly/cough drugs. 

What is that this Whole “3 Words” Thing?

Every 12 months, as an alternative of creating resolutions, I choose three phrases to information my 12 months. Inspired by Chris Brogan, I’ve been utilizing three phrases to information my 12 months since 2014. Each 12 months I get higher at it. The thought is deceptively easy. You choose three phrases that turn into your compass all through the 12 months. They turn into my mantra and information for how I wish to reside my life that 12 months. 

Chris describes them as:

“Choose 3 words (not 1, not 4) that will help guide your choices and actions day to day. Think of them as lighthouses. “Should I say yes to this project?” “Well, does this align with my three words?”

– Chris Brogan

Why 3 Words

In my thoughts, the three phrases kind a pyramid that I can lean on. One phrase doesn’t go away me any room, two phrases, appears unfinished. As if I used to be going to stability one thing on them, solely to have it fall off. Four phrases turn into cumbersome in the means of, “wait, what was that again?” At that time, I’m practically 2/3 of the strategy to attempting to call the seven dwarfs, and who needs to strive to try this every single day?

MY Three Words from Previous Years

I cherished my 2018 phrases. Slaying every thing in entrance of me crammed me with energy and pleasure each morning once I got here face-to-face with my phrases. 

Part of me needed to maintain utilizing them. But since I principally dropped the “breath” phrase when issues acquired busy, I made a decision to take a brand new tact that was extra me. Breath was a stunning phrase, but it surely was extra of who I needed to be and fewer about who I’m.

How it Works

Every 12 months I am going by means of the identical course of to outline my 3 phrases. Not as soon as have I deviated from it, even once I don’t take a look at the record. It occurred organically and in some way it stays natural and constant. 

  1. Brainstorm a listing of phrases I like and can be okay them every single day for subsequent 12 months. Get rid of any phrases that will start to bother you half means by means of the 12 months. Trust me on this one. 
  2. Select key phrases from the record and create a thoughts map for each. Sometimes phrases I feel are superior solely find yourself with a couple of phrases in the thoughts map. I do away with these. Narrowing it down to 3 phrases requires them to use to many alternative points of my life. To assist construction my ideas this 12 months so all my phrases weren’t work-related, I checked out my life from all angles – profession, enterprise, bodily, psychological, religious, social, altruistic, and so forth. 
  3. Narrow down chosen phrases
  4. Align with objectives/route/goal (new)
  5. Finalize record
  6. Define what they imply to me.
  7. Write them down in order that they’re accessible in every single place
  8. Write them down each day, typically assigning a unique phrase to how I wish to strategy the day.

My 3 Words for 2019

Three Words New Years Goals in 2019


The majority of my profession has been spent making different folks or companies look good. As a lot as I like speaking and joking round, it’s difficult to push myself into the highlight, to share greater than I typically wish to share, and to point out up extra persistently, moderately than defaulting again to my consumer work. 

This phrase was the best phrase for me to provide you with this 12 months and can doubtless be the most difficult for me to do. It means: extra writing,  extra posting, extra movies, extra public talking, extra, extra, extra. And extra of it persistently. So seize the popcorn and sit again, since you’re going to be seeing me round much more typically.


As in, I wish to construct a enterprise and a life that’s sustainable and one I wish to reside. This phrase was a problem to search out and I thought-about phrases like scale, development, construct, and even income. But this 12 months, all of it factors in direction of creating the processes and construction that enables me so as to add the absolute best worth to my shoppers and college students in a means that may be sustained. That requires income, sources, time, and development. It requires me to focus and construct out the finest for long-term development.


This phrase took the longest as a result of in the end it’s about self-care. It is a reminder to make decisions that can assist me be stronger, rested, and wholesome. It jogs my memory to do extra of the issues I like, considered one of which is paddling outrigger canoes with my pals. Many pals don’t know that I’ve spent a lot of my life on the water, from racing crew in faculty to racing outrigger canoes round Southern California (and as soon as in New Zealand). I’ve missed it the previous few years, and I need that a part of me again. 

There is an influence and wonder in paddling canoes throughout the ocean with solely me and 5 pals in the canoe. We must work collectively to get the place we’re going, paddling “six as one.” Our timing, the rhythm, and our power must be matched as carefully as attainable. And when all of it comes collectively, it’s exhilarating. 

This phrase jogs my memory to handle myself in order that I can soar again in the boats and paddle with power, coronary heart, and fearlessness. I wish to be prepared!

Those are my 3 Words for 2019.

I’m prepared, and 2019, I’ve my eye on you. We’re going to be wonderful.

#3Words 2019 Edition2019-01-13Mota Marketinghttps://motamarketing.com/wp-content/uploads/2017/10/adobestock_117725778-min.jpeg200px200px

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